News

Cohn & Wolfe announced it has been named Hispanic PR agency of record for automotive manufacturer Nissan North America following a competitive bid process.  The agency will help advance consumer awareness and preference for the Nissan brand across the United States.

Focusing on African Americans and Hispanics, the report takes an in-depth look at the mobile advertising ecosystem, including data related to mobile advertising trends, habits, spending power and more. It shows the importance of multicultural marketing for mobile advertisers, with African Americans and Hispanics showing tremendous growth in population and spending power. The report also emphasizes the significance of accounting for these cultural groups’ unique attitudes and beliefs when implementing mobile video and rich media campaigns.

For decades, Hollywood movies dominated our lives. The movies were our weekend past-time, the place of our first date, and our retreat during the hot summer months. Today, if you asked the average American when the last time they went to the movies, they would likely have to think really hard. Hollywood has failed to keep moviegoers engaged, and it needs to ask itself why ticket sales have dropped over 18% since 2002 (Nash Information Services, 2013). The details can be debated – but, ultimately, it comes down to technology, easy access to content (free, paid and pirated downloads and streaming), comfort and cost.

Content marketers are looking to shift efforts to include more curation, research suggests, but every step along the journey is a struggle.

Hemisphere Media Group, Inc. announced that Hemisphere Media Holdings, LLC, its indirect wholly-owned subsidiary, has entered into a definitive agreement to acquire three Spanish-language cable television networks from Media World, LLC.

ESPN Deportes Radio presents live broadcast of Super Bowl XLVIII from MetLife Stadium Sunday, February 2. Coverage kicks off at 3:00 p.m. ET with a three-hour special Super Bowl preview from the stadium with analysis by Kenneth Garay, Sebastian Christensen, Eduardo Martell, Carlos Arratia and Marcelo Sandrin.

Mexicanal becomes the first network to broadcast live news from its regional Michoacán affiliate, Sistema Michoacano de Radio y Televisión. Viewers can now tune in to watch “SM Noticias Michoacán” every weekday from 7-7:30PM CT.

Consumers are becoming increasingly detached from brands and technology is complicating things, reveals a new report from Culture Vulture, Mindshare’s cultural trends program.

As the influence of the Hispanic demographic impacts pop culture, purchasing behavior and technology adoption, the marketing industry is evolving with brands shifting their strategies to develop innovative and creative initiatives catering to a core audience of multicultural consumers. AHAA: The Voice of Hispanic Marketing is leading the charge in bringing together some of the most powerful Chief Marketing Officers for its annual conference, taking place at the Eden Roc Renaissance Hotel in Miami from April 28-30, with a theme of “Thinking Under the Influence: The Next Five Years.”

The Hispanic American Financial Experience, a new study released by Prudential Financial, found that the Hispanic American community is moderately confident in their future outlook for household finances, the local and national economy, and the attention paid to their needs by the financial industry and government. In addition, the Hispanic American community places a priority on funding near-term goals such as supporting their multigenerational families. These factors, according to the study respondents, make it difficult for the Hispanic American community to prepare for long-term financial security.

For Hispanics, it appears that the definition of The American Dream is based on achieving financial security, so their families can get ahead – with a specific focus on paying off mortgages, getting out of credit card debt, paying for their children’s college educations and financially preparing for retirement. Although Hispanics are experiencing a cautious increase in optimism about the economy, when it comes to financial planning, their intentions and desires aren’t closely aligned with their actions. These are among the key findings of Massachusetts Mutual life Insurance Company’s (MassMutual) third biennial “State of the American Family Study,” which offers a broad snapshot of Americans’ financial views.

As 2014 approaches the end of its first month, many Americans are still sorting out their financial plans for the near future. With the government actually open for business – an improvement over last October – it should be a foregone conclusion that Americans may be facing the future with a bit more spring in their spending plans than in September of 2013, when the much-discussed federal shutdown was looming. But what about year over year? Are Americans loosening their purse strings or doubling down on pinching pennies?

An ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research shows that out of the 78 percent of shoppers who fill prescriptions at a retail pharmacy, 23 percent choose CVS and 19 percent choose Walgreens. Only 7 percent choose mail order to fill prescriptions, which is higher than Target, Costco or Sam’s Club pharmacies.

Telemundo Media announced the promotion of Allan Infeld to Vice President, Client Development. Infeld had previously served as Director, Client Development, Telemundo Media since joining the company in March 2013.

Sofia Vergara will join forces with Buca di Beppo for the “Meatballs 4 Ninos,” a campaign that aims to raise money and awareness for St. Jude Children’s Research Hospital and its mission of finding cures and saving children fighting cancer and other deadly diseases.

Leveraging the success of Bravo’s “Top Chef,” Telemundo announces the premiere of “Top Chef Estrellas” on Sunday, February 16th at 8pm/7c.  Produced by Emmy award-winning production house Magical Elves and shot in New Orleans on the same kitchen and with the same crew as the Bravo version, “Top Chef Estrellas” blends the best of Bravo’s franchise with a few twists, featuring eight major Hispanic celebrities as they compete to raise money for charity. 

There’s no shortage of people tweeting about live TV these days—it’s a digital phenomenon and picking up speed. In 2013 alone, 36 million people sent 990 Million Tweets about TV, according to Nielsen SocialGuide. Until now, however, we haven’t known how many people tweet about TV and brands—critical information for advertisers who want to leverage the momentum of Twitter TV activity to amplify brand messages.

In last week’s blog post, we focused on how US-born Hispanics are driving population growth. This week, we’re going to give some more detail on what their lives look like – and it’s quite different from the Hispanics 18-34 of ten years ago. Not only have those born in the US surpassed immigrants as the dominant group within the Latino young adult demo, the formerly ascendant economy has taken a hit. Because of the tight job market, Hispanic Millennials’ lives have taken some unexpected turns.

Conventional wisdom says that Millennials (18-32 year olds) and Boomers (49-67 year olds) are more different than alike. But when it comes to shopping, exactly how wide is the generation gap? A new study of Millennial and Boomer purchasing trends conducted by Radius Global Market Research (Radius GMR) shows that while there are certainly differences, there are also some significant similarities between the two groups.

Cisneros Media announced the launch of Cisneros Media Distribution (CMD).  As part of the Cisneros Media corporate division, CMD represents the products of Venevision Productions and Venevision; in addition to promoting and commercializing the catalogues of key independent producers from around the world.