News

In last week’s blog post, we focused on how US-born Hispanics are driving population growth. This week, we’re going to give some more detail on what their lives look like – and it’s quite different from the Hispanics 18-34 of ten years ago. Not only have those born in the US surpassed immigrants as the dominant group within the Latino young adult demo, the formerly ascendant economy has taken a hit. Because of the tight job market, Hispanic Millennials’ lives have taken some unexpected turns.

Conventional wisdom says that Millennials (18-32 year olds) and Boomers (49-67 year olds) are more different than alike. But when it comes to shopping, exactly how wide is the generation gap? A new study of Millennial and Boomer purchasing trends conducted by Radius Global Market Research (Radius GMR) shows that while there are certainly differences, there are also some significant similarities between the two groups.

Cisneros Media announced the launch of Cisneros Media Distribution (CMD).  As part of the Cisneros Media corporate division, CMD represents the products of Venevision Productions and Venevision; in addition to promoting and commercializing the catalogues of key independent producers from around the world.  

All companies require cross-functional collaboration to succeed. Even if you’re the chief, you need to win the hearts and minds of colleagues to accomplish big things.

The old refrain “content is king” is as true as ever. B2B advertisers are increasingly developing their own video content as marketing tools. Online video can inform prospective clients, create thought leadership and even drive leads. However, there are many pitfalls associated with creating B2B content. Here are five tips on how to better manage your custom video content efforts.

ZGS Communications announced that it has appointed Gilberto Companioni as the News Director of its Telemundo affiliate station in Orlando, effective immediately.  Companioni is an award-winning news executive with over two decades of experience.  

In his role as Vice President of Sales at Goya ,Luis will oversee Goya’s direct sales delivery (DSD) system of over 2,200 products. He will focus efforts on strategic development and execution of sales and initiatives, while isolating the diversity of each of the unique Latin cultures and addressing those needs from a business perspective.  

MiTú announced that it has closed a content licensing agreement with AOL across all of its digital platforms

“Ven que va a comenzar, el mundo unido está” (“Come, it’s about to begin, the world is united as one”) is part of the verse of Coca-Cola’s official anthem of the 2014 World Cup that will be performed by Colombian superstar, Carlos Vives alongside two renowned international singers, who will help to bring the celebration and joy to the biggest soccer event in the world.

Aflac will release Pep-Talk Soccer, the company’s latest Spanish language commercial on Sunday, January 19th. The new commercial leverages the hype of the 2014 World Cup to deliver an important message to the Hispanic Market. When an unexpected injury strikes, Aflac can help you stay focused on your goals.

eMarketer expects 4.55 billion people worldwide to use a mobile phone in 2014. Mobile adoption is slowing, but new users in the developing regions of Asia-Pacific and the Middle East and Africa will drive further increases. Between 2013 and 2017, mobile phone penetration will rise from 61.1% to 69.4% of the global population, according to a new eMarketer report, “Worldwide Mobile Phone Users: H1 2014 Forecast and Comparative Estimates.”

In sights from GfK’s MultiMedia Mentor show that teenagers’ Internet use is growing faster than that of any other key age group, abetted by a variety of devices – smartphones, tablets, videogame consoles, and connected TVs. Time spent online by teens (ages 13 to17) rose 37%, to just over 4 hours per day, compared to the beginning of 2012; by contrast, online minutes remained essentially flat for those aged 18 to 64, 18 to 54, and even 18 to 49.

New York City’s distinguished dozen power players – – – Mariano Rivera, Zoe Saldana, Daisy Exposito-Ulla, Phil Suarez, Mario Baeza, Marc Anthony just to name a few. GET TO KNOW THEM ………

Meruelo Media owner of Spanish language television stations MundoFOX 22, Super 22 and Los Angeles radio station, 93.5 KDAY, celebrated the grand opening of Meruelo Media Broadcast & Studio Center with a ribbon cutting ceremony.

As lines snaked outside marijuana dispensaries in Colorado on day one of legal weed, the themes of the day were obvious and cliché: stoners, bongs, the munchies.

Yet, if legal weed is now a real product, like beer or cigarettes or Sudafed, shouldn’t we be thinking about how to market it? And, if so, what’s the creative brief going to look like for a pot brand?

Let’s take a quick hit.

Entravision Communications Corporation announced that its Luminar division, the “big data” analytics and modeling provider has added two new senior management positions which will further strengthen the company’s data analytics capabilities and programmatic ad buying sectors.

According to Radio Business Report (RBR.com), El Mandrill (Ricardo Sanchez) is headed to KXOS-FM after contract negotiations ended under negative circumstances since Mr. Sanchez’s manager (Fernando Schiantarelli) created insubordinate and disrespectful contract negotiations with Spanish Broadcasting System Corporate.  Schiantarelli was also Renán Almendárez Coello’s ‘El Cucuy’ manager and what RBR reported, it destroyed Renan’s radio career with the same behavior. Renan was on KSCA-FM LA, a Univision affiliate at the time.

MundoFox announced the premiere of “Cumbia Ninja,” a new original drama series about an idealistic young musician who decides to fight crime and maintain peace in the dangerous slum he calls home. “Cumbia Ninja” premieres Sunday, January 19 at 9PM/8C on MundoFox.

5 Rules for Storytelling to the Next Generation

Effective storytelling, as it always has, boils down to one thing: knowing your audience. No matter what the technology or the user experience, understanding your consumer’s mindset is paramount to communicating with them.  By Roberto Ruiz – Univision Communications

Telemundo Media announced that the network will hold its annual Upfront presentation on Tuesday, May 13, 2014 in New York City at Jazz at Lincoln Center’s Frederick P. Rose Hall, Time Warner Center.