News

On Dec. 5, 2013, Mark Bradbury wrote Still Relevant: Top 5 Predictions For 2014 in this space. His points were well made. However, you won’t find the driver of improved sales to Baby Boomers (born before 1964) in a company’s planning department, or marketing/advertisement departments.

While investments are unquestionably rising across the board, each industry is adopting digital at its own pace as it rises to meet its own unique challenges and opportunities. Some industries—such as retail and financial services—are early adopters in their use of digital tactics as part of integrated, multichannel campaigns. Others—such as healthcare and pharma—are further behind on the adoption curve.

The new model of contextual marketing depends on accessibility and anticipation. Accessibility refers to the technology our customers use to engage with brands (apps, mobile sites, campaign microsites, etc.) and our permission to engage back (subscribes, likes, follows, etc.). It is anticipation, though, that separates the wildly successful marketing campaigns from the mediocre. Anticipating the customer need indicated by a specific social status update, a local cold snap or use of an app at a certain time and place gives you, the marketer, the opportunity to wow consumers through brilliant contextual marketing. Seems great in theory, but can brilliant contextual marketing be achieved at scale? You bet it can.

Influencer marketing is often defined as reaching out to popular bloggers and YouTube celebrities, vying for shout-outs in their latest posts. If this describes your influencer strategy, then you are missing out. Just as digital media doesn’t apply to banner ads alone, influencer marketing is not confined to a one-size-fits-all approach.

The 2014 State of Marketing survey asked marketers about their budgets, priorities, channels, metrics, and strategies for 2014. With more than 2,500 responses, we’ve analyzed their insights to give you a current snapshot of the state of marketing.

To commemorate this milestone, ESPN Deportes will celebrate along with fans with a special production of more than 12 hours of live programming and content across all platforms live from Miami Beach, Fla. Tuesday, January 7.

At this point, you may be asking yourself, “Who is going to shoot our videos?” But that is the wrong question to ask. Rather, the question you should be asking is, “How good do our videos need to be, in order to achieve our strategic goals?”

Aha Radio service has partnered with Univision Radio to integrate more 65 radio stations from the Uforia digital music service into Aha-enabled vehicles and mobile apps.

This report on African Americans and technology is the first in a series of demographic snapshots of technology use and adoption among different groups of adults in the United States.

Jose Flores from Telemundo 39 / KXTX in Dallas-Fort Worth has been named General Manager, and Willie Rosales has been named Vice President of Sales.

The San Antonio Hispanic Chamber of Commerce declared a new Chair-Elect, Al Aguilar, Co-Founder and CEO of Creative Civilization, for its 2015 Board of Directors. 

This is Ad Age’s 2014 Marketing Fact Pack, our annual guide to marketers, media and agencies. We’ll show you the biggest players, who’s rising and who’s falling, drawing on the Ad Age DataCenter’s rankings and analysis from the past year.

The National Center for Families Learning (NCFL) and the Center on Media and Human Development at Northwestern University release brand new data related
to reading and electronic media use in Hispanic households with young children.

Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking sites. In addition, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis.

Magid Generational Strategiesreleased new research that identifies unique traits and characteristics of the generation of Americans born after the Millennial Generation. 

A majority of small businesses say they grew in the past year, according to research, but even more expect to do better in 2014 than they did in 2013. Not only that, but four in 10 plan to make marketing a top priority.

What goals and challenges are top-of-mind for marketers as they’re planning for 2014? Mobile marketing and measuring ROI are two big ones, according to this week’s infographic.

When you really deconstruct true viral video, you see that it’s not really a marketers’ game. Fundamentally, most truly viral videos aren’t trying to sell a product, which can be a deterrent for the audience. Most went viral unexpectedly. Most had few, if any, media dollars pumped into them for seeding. It’s difficult to plan viral. It’s difficult to formulate it. And it’s sure as heck difficult to sell a product alongside it.

Mobile migration is probably the story of 2013. Everything from news consumption to social media to porn eschewed the static and generally inconvenient desktop experience for the convenience and flexibility of devices. The data and targeting industries will be spending years catching up with the accelerated pace of this move.

Access.1 announced the launch of a Regional Mexican radio station, “La Invasora 1600AM.” La Invasora 1600AM features La Invasion Mañanera con El Gordo y Mamizukii, Alex “El Genio” Lucas,  Tardes con Iliana Sanchez “La Nena”, Erazno y la Chokolata and SuperGol Sports.