News

MiTú announced that it has closed a short-form content syndication deal with Univision Communications Inc. to provide original and partner-produced content to Univision’s digital platforms in Spanish.

Just read the article by Pepper MIller – President of ther Hunter-Miller Group titled “’Total Market’ Gets Lots of Buzz, but Multicultural Agencies Will Suffer Badly” regarding her warning of the demise of Ethnic agencies and the lack of ROI for our Industry.

We at HispanicAd.com encourage the many points of view regarding Total Market, Hispanic ONLY and Multicultural approaches to reaching consumers to appear on our publication for our readers to be exposed to all trends, regardless of our opinions on the subject.

Pero …………..

In the past year alone, the number of US mothers using smartphones increased nearly 34%, BabyCenter reported in September 2013. Of this number, 46% of survey respondents said they felt addicted to their smartphones, always keeping them at their sides as “backup brains” while on the go.

As the year draws to a close it’s time to reflect on the format preferences of radio listeners in the U.S., where more than 90 percent of Americans use the medium on a weekly basis.

In her recent article (Medical Marketing & Media, Nov. 3, 2013) Zoe Dunn posed the question “should Pharma abandon social media?” Her premise was that, in a world where brand marketers change every 18 months, can there ever be enough commitment for long-term tactics such as social? And she is right, to a point. The trouble is that today, at least in the Pharma space, social media is still widely considered a tactical “nice to have.”

Across media formats, marketers often follow the “bigger is better” mantra when measuring their reach and effectiveness. But on the radio, good things come in small packages. In addition to attracting more listeners, stations should focus on cultivating more loyal listeners. Those who tune in the most can drive the greatest share of ratings.

A new cohort of young women—members of the so-called Millennial generation—has been entering the workforce for the past decade. At the starting line of their careers, they are better educated than their mothers and grandmothers had been—or than their young male counterparts are now. But when they look ahead, they see roadblocks to their success.

IMS is introducing a beIN SPORT dedicated sales force in the major advertising markets in the U.S.

All the noise surrounding native advertising complicates a very simple concept.  Have no fear, publishers and brand marketers, native advertising is easy to understand — and execute at scale — with the right technology.  Native is a great way to invigorate digital advertising, and it’s not the least bit confusing.

When asked which industries are generally honest and trustworthy so that you normally believe a statement by a company in that industry, over two in five Americans (42%) reply “none of these” – an increase from last year, when 36% indicated the same.

The Interactive Advertising Bureau (IAB) releases “The 2013 IAB MIXX Awards Insights Report,” that for the first time takes a revealing deep dive into a curated collection of select winning campaigns, providing analyses on what works and why through the eyes of top digital marketing leaders. Insights on emerging trends and expert commentary on each piece of work are woven together with campaign case studies as well as video interviews.

Univision Communications Inc. announced the appointment of Mehul Nagrani to senior vice president and general manager, Digital. Nagrani, formerly senior vice president, Digital Operations, will continue to be based in New York and report to Kevin Conroy, president, Digital and Enterprise Development.

NUVOtv announced a content licensing agreement for the basic cable syndication rights to the SHOWTIME drama DEXTER. 

impreMedia announced the roll out of its World Cup coverage to date, as well as a robust suite of multiplatform sponsorship opportunities for advertisers looking to connect with highly engaged U.S. Hispanic soccer enthusiasts.

And here we go again.

Programmatic buying has dramatically altered the online video landscape. What was once reserved almost exclusively for banner ads has now evolved into online video’s next big opportunity.

According to the LA Times, Meruelo Group, owners and operators of MundoFOX 22 in Los Angeles, will be acquiring radio station KDAY 93.5 FM (Redondo Beach, CA)/KDEY-FM (Ontario, CA).

Tustin-based alPunto Advertising has partnered with the Coast Colleges District, which oversees three colleges and 5 campuses in Orange County, California to study better and more effective ways of attracting Latinos to college, plus ways to make it easier for Latinos to decide to attend college.

US Hispanic focused Public Relations agency The JeffreyGroup will expand its offering to include advertising and marketing disciplines and re-brand itself as an Ad Agency in 2014.

Every year there’s someone difficult to shop for. As we head into the holiday season, everyone has that friend or relative who poses a tricky gift-giving conundrum.