News

Consumer brands often develop big brand bibles, but they are largely ineffective at helping companies navigate social media. That is because they lack authentic personas, like people have.  Yet shifts in the media and advertising landscape are creating a growing urgency for brands to have well-defined personas.

Bolstered by growing ecommerce sales and time spent across digital channels, the US retail industry will grow its digital ad spending more rapidly this year than in 2012, according to new figures from eMarketer.

Marketers are more focused on revenue than ever before, but ROI measurement has a long way to go, as 2 in 5 still don’t have an attribution model in place, and many admit ROI remains elusive.

When you think about live theater, what comes to mind for most people is Broadway and the soldout shows that grace its famous stages. Unfortunately, theater isn’t always as high-profile as a Broadway show in the Big Apple. Many theaters painstakingly dedicate a lot of time and effort into getting people to buy tickets to first-run or lesser-known shows.

There’s a hot topic getting tossed around quite a bit as of late: programmatic direct, which furthers the notion of all online advertising headed toward an automated, dashboard-driven future.

Despite trends to the contrary, some media futurists believe media hardware and software might be free to consumers down the road — as long as key marketers can hit them with a few messages from time to time.  Make that a lot of the time.

Bulova has selected The San Jose Network Ltd as its Latin American advertising agency of record. The San Jose Network Ltd adds the luxury clock and watch retailer to its growing client roster.

FOX Deportes and the National Football League are joining forces to bring Super Bowl XLVIII to the network.

mun2 will premiere the ttelenovela “La Patrona” in Spanish with English subtitles on Monday December 2 at 10pm EST/9C. 

Vme TV will broadcast ‘Los Hispanos y La Educacion’, a special program which takes a look at education in the United States through the eyes of two of the nation’s leading Hispanic educators, Dr. Eduardo J. Padron, president, Miami Dade College, and Ronald Blackburn Moreno, CEO, ASPIRA.

In last week’s blog post, we highlighted the importance of music in Latino young adults’ lives. This week, we turn to the listeners themselves. Which artists and genres are their favorites? And what are the demographics of this audience overall?

Advertisers are spending more than expected on real-time bidding, which is expected to account for a significant share of all display ad spending in the US this year and in the near future, according to a new eMarketer report, “Programmatic Advertising: Forecast and Future Growth Trends.”

Is Healthcare.gov different from Expedia.com?

Lately it’s been hard to let a day go by without following the next intrigue on Obamacare. At this point, it’s probably fair to say there isn’t a living soul who considers the website a success. And while I’ll refrain from expressing a point of view on the legislation itself or on the details of project planning or technical competency, I did want to dig deeper to understand the nature of the “complexity” that has marred the heart of Obamacare—the exchange. After all, there are many technologically complex data exchanges that we depend on—airline traffic management, ticketing, loan offers on lendingtree.com, the stock exchange, eBay, Paypal…the list goes on.

Between the return of professional football and the MLB playoffs, September was a busy month for sports fans. Sports websites attracted more than 87 million Americans and 36 million smartphone owners tapped into the action using a sports app.

ESPN Deportes Radio has reached a sub-license agreement with Fox to broadcast the UEFA Champions League.

As the newly appointed creative agency partner for the Jamba Juice Company, LatinWorks will direct the total market campaign development as the company increases and emphasizes its Whole Food Blending and Juicing product portfolio and leadership.

The line between Black Friday and Cyber Monday is blurring, as many U.S. consumers are going online for holiday deals on the biggest shopping day of the year for brick-and-mortar retailers. While shopping tendencies among all consumers didn’t shift dramatically between 2011 and 2012, there were some significant changes among multicultural consumers.

The National Pork Board will launch a social media promotion –  “21 Dias de Tradiciones Navideñas” (21 Days of Christmas Traditions) – on its Spanish-language Facebook pageas part of its efforts to engage with Hispanic consumers during the holidays.

Both smartphone and tablet use saw a large leap among US teenagers ages 13 to 17 between 2012 and 2013, according to an October 2013 survey from the nonprofit Family Online Safety Institute (FOFSI) conducted by Hart Research Associates.

Datalogix announced that it has named former Starcom MediaVest Group executive Steven Wolfe Pereira as Chief Marketing Officer (CMO) for the company.