News

The stars were shining bright last Thursday night in Las Vegas as some of Latin Music’s most prominent names attended Cosmopolitan en Español  invite-only “Noche de Estrellas On The Edge with Cosmo” post-Latin Grammy extravaganza.

Univision Radio has launched “El Bueno, La Mala, y El Feo,” (The Good, the Bad, and the Ugly), a music- intensive Regional Mexican radio show with a blend of humor, social sarcasm, and exclusive interviews.

According to the December 2013 RADAR report, radio saw gains in the Hispanic audience across all major demographic groups compared with December 2012, while the black (non-Hispanic) audience remained steady year over year.

It used to be that choosing a college major in any “content-related” discipline was the equivalent of an employment death sentence. English, philosophy, history, you name it — merely mentioning the possibility of focusing on any of these areas would make even the most well-intentioned parent of the ‘80s and ‘90s cringe, sigh, and cross their fingers in the hopes that their children would, above all else, not move back home at the end of it all.

Consumer brands often develop big brand bibles, but they are largely ineffective at helping companies navigate social media. That is because they lack authentic personas, like people have.  Yet shifts in the media and advertising landscape are creating a growing urgency for brands to have well-defined personas.

Bolstered by growing ecommerce sales and time spent across digital channels, the US retail industry will grow its digital ad spending more rapidly this year than in 2012, according to new figures from eMarketer.

Marketers are more focused on revenue than ever before, but ROI measurement has a long way to go, as 2 in 5 still don’t have an attribution model in place, and many admit ROI remains elusive.

When you think about live theater, what comes to mind for most people is Broadway and the soldout shows that grace its famous stages. Unfortunately, theater isn’t always as high-profile as a Broadway show in the Big Apple. Many theaters painstakingly dedicate a lot of time and effort into getting people to buy tickets to first-run or lesser-known shows.

There’s a hot topic getting tossed around quite a bit as of late: programmatic direct, which furthers the notion of all online advertising headed toward an automated, dashboard-driven future.

Despite trends to the contrary, some media futurists believe media hardware and software might be free to consumers down the road — as long as key marketers can hit them with a few messages from time to time.  Make that a lot of the time.

Bulova has selected The San Jose Network Ltd as its Latin American advertising agency of record. The San Jose Network Ltd adds the luxury clock and watch retailer to its growing client roster.

FOX Deportes and the National Football League are joining forces to bring Super Bowl XLVIII to the network.

mun2 will premiere the ttelenovela “La Patrona” in Spanish with English subtitles on Monday December 2 at 10pm EST/9C. 

Vme TV will broadcast ‘Los Hispanos y La Educacion’, a special program which takes a look at education in the United States through the eyes of two of the nation’s leading Hispanic educators, Dr. Eduardo J. Padron, president, Miami Dade College, and Ronald Blackburn Moreno, CEO, ASPIRA.

In last week’s blog post, we highlighted the importance of music in Latino young adults’ lives. This week, we turn to the listeners themselves. Which artists and genres are their favorites? And what are the demographics of this audience overall?

Advertisers are spending more than expected on real-time bidding, which is expected to account for a significant share of all display ad spending in the US this year and in the near future, according to a new eMarketer report, “Programmatic Advertising: Forecast and Future Growth Trends.”

Is Healthcare.gov different from Expedia.com?

Lately it’s been hard to let a day go by without following the next intrigue on Obamacare. At this point, it’s probably fair to say there isn’t a living soul who considers the website a success. And while I’ll refrain from expressing a point of view on the legislation itself or on the details of project planning or technical competency, I did want to dig deeper to understand the nature of the “complexity” that has marred the heart of Obamacare—the exchange. After all, there are many technologically complex data exchanges that we depend on—airline traffic management, ticketing, loan offers on lendingtree.com, the stock exchange, eBay, Paypal…the list goes on.

Between the return of professional football and the MLB playoffs, September was a busy month for sports fans. Sports websites attracted more than 87 million Americans and 36 million smartphone owners tapped into the action using a sports app.

ESPN Deportes Radio has reached a sub-license agreement with Fox to broadcast the UEFA Champions League.

As the newly appointed creative agency partner for the Jamba Juice Company, LatinWorks will direct the total market campaign development as the company increases and emphasizes its Whole Food Blending and Juicing product portfolio and leadership.