News

Between the return of professional football and the MLB playoffs, September was a busy month for sports fans. Sports websites attracted more than 87 million Americans and 36 million smartphone owners tapped into the action using a sports app.

ESPN Deportes Radio has reached a sub-license agreement with Fox to broadcast the UEFA Champions League.

As the newly appointed creative agency partner for the Jamba Juice Company, LatinWorks will direct the total market campaign development as the company increases and emphasizes its Whole Food Blending and Juicing product portfolio and leadership.

The line between Black Friday and Cyber Monday is blurring, as many U.S. consumers are going online for holiday deals on the biggest shopping day of the year for brick-and-mortar retailers. While shopping tendencies among all consumers didn’t shift dramatically between 2011 and 2012, there were some significant changes among multicultural consumers.

The National Pork Board will launch a social media promotion –  “21 Dias de Tradiciones Navideñas” (21 Days of Christmas Traditions) – on its Spanish-language Facebook pageas part of its efforts to engage with Hispanic consumers during the holidays.

Both smartphone and tablet use saw a large leap among US teenagers ages 13 to 17 between 2012 and 2013, according to an October 2013 survey from the nonprofit Family Online Safety Institute (FOFSI) conducted by Hart Research Associates.

Datalogix announced that it has named former Starcom MediaVest Group executive Steven Wolfe Pereira as Chief Marketing Officer (CMO) for the company.

Sensis will develop a social media campaign for Tadin Herb & Tea Co. Sensis has begun developing the social media strategy and will begin rolling out elements of the campaign before the end of the year.

Harris Interactive Inc. announced that it has entered into a definitive merger agreement to be acquired by Nielsen Holdings N.V.

Univision Communications Inc. launched “Univision Contigo” (Univision With You), an expansion of the Company’s investment and partnership efforts to serve and empower the 55 million Hispanics in the U.S. “Univision Contigo” builds on the Company’s 50 years of service and engagement with the Hispanic community and will further enhance and focus its delivery and partnerships toward its top priorities

Hispanic and Asian American segments are leading the current job recovery as indicated by positive Labor Force growth, Employment, and decrease in unemployment (negative numbers in chart). While White Non-Hispanics are leaving the Labor Force instead of staying as other Multicultural segments and have caused a rapid reduction in the labor market.   By Carlos Santiago / Santiago Solutions Group

Senator Max Baucus (D-MT), Chairman of the U.S. Senate Finance Committee, released his discussion draft of tax reform legislation that includes a provision that will, if enacted, severely impact the economy and lead to significant job loss. This provision would allow advertisers to deduct only 50 percent of all advertising expenses in the first year and amortize the remaining 50 percent over the next five years. Advertising currently is treated as a fully tax deductible ordinary and necessary business expense.

Despite some early season promotions, retailers still expect consumers to be active for the official start of this year’s holiday shopping season. According to a survey of top retail chief marketing officers by BDO USA, LLP, retailers anticipate a 3.1 percent increase in sales on Black Friday this year, mirroring their projections from last year. However, retailers have moderated their expectations for growth in Cyber Monday sales, predicting that sales will grow by 3.7 percent this year, down slightly from last year’s sunnier 4.3 percent growth projection.

We started working with mom bloggers nearly eight  years ago, at a time when hardly anyone knew who or what they were and persuading brands to trust this new and mysterious form of media was a lengthy, painful and, for a long time, unsuccessful experience.

United States consumers, who are “addicted to speed” and often willing to pay more to get it, toggle between Wi-Fi and fourth-generation (4G) wireless technologies to get the fastest possible connection for their mobile devices.  Deloitte’s third edition “Global Mobile Consumer Survey” (GMCS) offers insight into consumer purchasing habits, wants and trends in the U.S., with a focus on mobile devices, technologies and services.

As the market for broadband connectivity, wireline and wireless services becomes saturated, US telecom carriers, cable TV operators and internet service providers are using online and mobile channels to promote new technology, faster networks, superior video quality and more profitable “bundled” services and data pricing plans, according to a new eMarketer report, “The US Telecom Industry 2013: Digital Ad Spending Forecast and Key Trends.”

The Univision Network announced it will air its 2nd Annual “TeletónUSA,” a 28-hour telethon featuring more than 100 Hispanic superstars and television personalities uniting the community in support of children with disabilities, cancer and autism in the United States. Under the slogan “Héroes con Corazón” (Heroes with a Heart), this year’s event follows the spectacularly successful initial effort that reached nearly 14 million viewers and raised nearly double the first telethon’s goal for a total of $ 15,215,028 million dollars.  Through inspiring stories, personal testimonies, and memorable performances from top Latino talent, “TeletónUSA” will work to surpass last year’s total, if by only a dollar, and change lives. It will be broadcast on the Univision Network from December 13 at 10 p.m. ET/ 7 p.m. PT to December 15 at 2 a.m. ET/ 11 p.m. PT. The full event will also be streamed LIVE at univision.com/teletonusa

Latin America will add nearly 100 million people to its social network user audience between now and the end of 2017, according to eMarketer’s latest estimates.

Valassis announced new findings revealing the heightened digital and social engagement of the growing Hispanic population when it comes to savings.

Brands are using music as a way to connect with their consumers now more than ever. In fact, U.S. music fans actually feel more favorable toward brands that engage them through their favorite tunes, according to Nielsen’s Music 360 report.