News

Call 2014 the year of “social acceptance.” More marketers are committing budget to paid social media advertising. And social media companies are providing advertisers better targeting than ever, and more ways to see the return on investment, according to a new eMarketer report, “Social Media Advertising: Seven Trends for 2014.”

A Broken Bargain for LGBT Workers of Color examines how LGBT workers of color face unique challenges related to their race and ethnicity and their sexual orientation and/or gender identity. In particular, LGBT workers of color are hindered by three major barriers: educational barriers; hiring bias and on-the-job discrimination; and unequal pay, benefits, and taxation. As a result, LGBT people of color are some of the most disadvantaged workers in the United States—and face extraordinarily high rates of unemployment and poverty.

The multi-year exclusive partnership will include HSN products across all categories, launching with curated collections in the beauty, home, fashion, culinary, electronics and holiday categories.

Post-Newsweek Stations announced the appointment of Bert Medina as Vice President and General Manager of WPLG–TV, the group’s ABC affiliate in Miami. 

The Ram Truck brand recently launched the 30-second television ad “Beyond the Encore”. A 60-second spot, “Anthem,” will debut on Univision during the Latin Grammy awards ceremony on Nov. 21. An additional 60-second ad will be revealed in December in anticipation of Juanes’ new single and album release while similar ads, “The Long Haul” and “Chasing the Sun”, will air in the coming weeks. The campaign focuses on the class-leading innovations of the 2014 Ram 1500, emphasizing values such as hard work and determination shared by the brand and Latin cultures.

Lapiz USA was recently recognized as the U.S. Hispanic Agency of the Year at the 2013 El Ojo Awards in Buenos Aires, Argentina. The network won a total of seven honors – one Gold, four Silver and two Bronze awards at the ceremony. The highly prestigious Agency of the Year recognition came just after Chief Creative Officer Laurence Klinger was honored as the U.S. Hispanic Creative Director of the Year.

LEGISLATIVE ALERT!!!  Last month we reported on indications that, according to AdWeek, some in Congress are thinking about revising the tax code to eliminate, or at least seriously reduce, the deductibility of advertising expenses. We have a follow up.

Spanish Broadcasting System, Inc. (SBS) announced the launch of AIRE Radio Networks to create and distribute leading Spanish-language radio programming debuting with a robust and high-profile celebrity lineup and targeted network vehicles.

Post Foods’ Honey Bunches of Oats announced a new brand anthem in collaboration with up-and-coming pop duo, Domino Saints. The exclusive “Smile While You Shake It” music video is the cornerstone of a multi-tiered entertainment program fueled by the positive power of music and is rolling out simultaneously to both general and Hispanic markets.

Although social media users’ top methods of discovering, researching and keeping in touch with brands vary, they rely heavily on social networks throughout the entire customer life process, according to a September 2013 study by Wildfire.

Standing out in a world of choice isn’t easy. Earning consumer devotion to a brand or store takes more than just offering a good product. Price, packaging, customer service and reputation are just some of the factors involved in a consumer’s decision-making process. That’s why getting to the heart of what makes a consumer stick or switch can be the difference between flourishing and fading. While Nielsen research shows that bigger rewards generally inspire higher loyalty levels, loyalty programs are no guarantee of loyal behaviors.

Univision Television Group stations in Texas- KXLN Houston 45, KWEX San Antonio 41, KUVN Dallas 23, KSTR UniMás 49 and KAKW Austin 62, received a total of 33 Emmy awards at this year’s 11th Annual Lone Star EMMY awards ceremony held on Saturday, Nov. 9, 2013.

Telemundo Denver announced the addition of Emmy Award-winning journalist Pedro Calderon Mitchel as News Director, effective November 18, 2013. He will report to Station Manager Andres Chaparro.

Heineken is returning as a sponsor with a brand new state-of-the-art consumer experience at the Heineken House, located in the Eye Candy Lounge at the Mandalay Bay Resort and Casino.

In his new role, Martinez will have oversight of the 16 owned Telemundo local stations located within the United States, as well as Puerto Rico.  He will report to Valari Staab, President, NBCUniversal Owned Television Stations.

Last week, we highlighted some recent shifts in Hispanic Adult Millennial employment that Tr3s has discovered in preliminary work for its 2014 study, which will focus on Hispanics 18-34 and their relationships to work and play. This week, we have some additional work-related trends on how Hispanics are faring in average number of hours worked, individual and household income, and frequency of job changes.

Nearly 60 percent of global respondents said that loyalty programs (marketing programs that reward members with purchase incentives) were available where they shopped, and of those, 84 percent said they were more likely to visit those retailers, according to a new study by Nielsen.

Social media’s value to companies can be difficult to measure, and the efforts required for successful outreach can seem daunting. But, execs seem to think it is helping them improve customer relations. Some even consider it “transformational.”

Facing universal skepticism from consumers and stiff competition from a sea of competitors, how can a brand differentiate itself to win a loyal following—or at the very least, to prove itself worthy of its customers’ time? It boils down to two essential elements: trust and dynamism—the consumer’s perception that a brand has delivered on the promises of the past while simultaneously helping lead the way to a better future.

A Step Away provides a behind-the-scenes, intimate look at the lives of the professional back-up dancers on world tour with global icon and entertainer, Jennifer Lopez.  The show follows the journey of these 10 dancers performing night after night, across five continents and 66 cities, as they give it their all — dealing with love, injury and trying times, all while they pursue their ultimate passion for dance.