News

According to the IAB, mobile advertising spend is growing at an unprecedented rate, doubling in 2012 alone from the previous year to reach $3.4 billion. But research is just beginning to tap into what makes this new advertising medium tick, and there is much for marketers and the industry at large to learn about leveraging mobile channels most effectively.

Left unchecked, market forces continually conspire to deplete profits. Powerful business strategies can counteract those tendencies, but good strategy is difficult to formulate.

Kreative Kontent announced that Puerto Rican director Luis Enrique has joined their list of directors.

Univision Communications Inc. announced the appointment of Belinda Garza to vice president of Government Relations and Public Engagement. Garza will be based in Washington, D.C. and will report directly to Bert Gomez, senior vice president of Government Relations.

Dot Latin LLC announced GoDaddy, has signed the Registry-Registrar Agreement for the .UNO domain extension, specifically designed for the Hispanic and Latino communities, worldwide. .UNO is the first global web extension dedicated to Spanish-speaking businesses, consumers and individuals online.

Grupo Gallegos announced it was recognized by the 2013 Jay Chiat Awards. The agency won a silver award for its “Bedtime Stories” campaign with the California Milk Processor Board, the state-market trade group that created the original “Got Milk?” campaign.

Hispanic Adult Millennials place a high value on marriage – but they also see it as risky. Hit hard by the recession, money is a major impediment to finding a partner and setting a wedding date.

Mexicans and Salvadorans share a positive image of the U.S. Many believe that people who move to the U.S. lead a better life, and most of those who have family or friends who migrated say they have accomplished their goals while there. Salvadorans, 67% of whom have family or friends in the U.S., express particularly favorable opinions of the U.S.; nearly six-in-ten would move to there if they could. Many fewer Mexicans (35%) say the same.

Though companies are facing profound consumer changes largely driven by the digital shift, Accenture’s ninth annual Global Consumer Pulse Research reveals that most companies across industries have been playing not to lose.

Create strategic marketing plans that result in more impactful business decisions with comprehensive 2014 U.S. demographic reports and maps. Updated reports include population statistics, demographic estimates and projections, and consumer profiles that let you analyze markets, select site locations and reach your customers more effectively. 

NUVOtv announced the network’s first-ever emerging Latino filmmakers showcase, Nu Point of View: The Emerging Latino Filmmakers, providing filmmakers with a platform for national exposure and NUVOtv’s audience with unique, independent film content. 

ABC and Univision announced that several brands have signed on as launch partners

NUVOtv announced that Sylvia Hart has joined the network as Vice President/Creative Director of On-Air Promotion.

The agency perception is that most RFPs are rigged in favor of one agency, and if you aren’t that agency, you’ll spend a lot of time crafting an RFP with little chance of winning.

Burdened by an uncertain economic situation and reeling from a breakdown in institutional trust, Generation Edge, or Gen Edge, the post-Millennials, meanwhile, have taken on a gritty persona rooted in a realistic approach to their careers, relationships and personas. One that younger Millennial’s feel they can learn from.

As advanced analytics capabilities have emerged as an enabler of success, we are now seeing new paradigms in how marketing campaigns are measured and investment decisions are made.

When it comes to multicultural marketing, many organizations struggle to answer the question about whether multicultural marketing ROI is justifiable. But, think about it. Isn’t that like asking whether it makes sense to market to only some consumers who buy our products and services because we can’t figure out the value of marketing to all current or potential buyers? Does it really make sense to decide that marketing to a segment of our consumers is a discretionary investment?  By  Terry Soto, Author of Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative and President and CEO, About Marketing Solutions, Inc.

Social media usage is maturing, and as more networks emerge and gain popularity, advertisers and marketers are constantly on the lookout for the “next big thing.” One of the most common ways marketers identify up-and-coming social networks is by looking to a highly social demographic—and one that is highly digital-savvy: teens.

New research shows there’s a surprising gap between the brand messages that suppliers offer to customers and what their customers really want to know.

A new study by the Pew Research Center’s Internet Project shows that 54% of internet users have posted original photos or videos to websites and 47% share photos or videos they found elsewhere online.