News

A few years ago, I achieved an unexpected level of financial security. For a decade I had worked in media planning, an industry not known for its exorbitant salaries. But through some basic techniques I was able to secure a decent nest egg.

Ronald McDonald House Charities (RMHC) New York Tri-State Area announced its partnership with Grammy-winning singer Luis Enrique as the new voice of the HACER Scholarship Program public service announcement (PSA) campaign. 

The agency developed a series of images that show children with prematurely aged faces. The inspiration was a line in a Mexican news article titled “Obesidad y sus cifras en México” that stated “Today’s obese children will be senior citizens by the time they’re 30.”

Are you Hispanic or Latino? It’s a question Hispanics and non-Hispanics alike have struggled with when deciding what to call the diverse community of 53 million Americans who trace their roots to Latin America or to Spain. Officially, both terms are used by the U.S. federal government to describe this population, and many organizations, including the Pew Research Center’s Hispanic Trends Project, use the terms interchangeably in publications.

Fusion will launch today at 6:57 PM ET with a musical number that features a cast of young performers dancing through Fusion’s headquarters while singing about the company’s business plan. The video will also be featured on ABC’s “World News with Diane Sawyer” and Univision’s “Univision Noticias.”

Multicultural Health Marketing. The magazine features articles authored by the key thought-leaders in the multicultural health marketing sphere and focuses on best practices for reaching the key multicultural populations in America such as African Americans, Hispanics, and Asian Americans.

Facebook is no longer positioning itself as just a social media solution. Carolyn Everson, Facebook’s vice president of global marketing solutions, spoke with eMarketer’s Rimma Kats about the key role social advertising and real-time marketing play for the company’s clients, as well as how mobile is constantly opening up opportunities.

For several years, young users with disposable income who were typically males were the dominant demographic using the internet in Mexico, and evidence points to that same group as the typical early adopters of new technologies and activities such as instant messaging, social media and ecommerce.

My last post introduced the concept of Responsive Relationship Marketing: the practice of listening first and communicating subsequently, allowing segmentation and tailoring to emerge dynamically.

Faced with continued economic uncertainty and used to doing more with less, consumers will take a conservative approach to spending this holiday season.

It’s that time of the year when all the marketing world is awash in its usual sea of pink, it seems like a good time to ask why so much cause-related branding has so little emotional clout. No matter how well planned, breast-cancer pink (not to mention save-the-environment green or prostate-protecting blue) has often become invisible to cause-bombarded consumers.

Fusion announced details about its nightly sports comedy program “Sports Talkers,” which will air weeknights at 9:00 p.m., ET. 

MiTú announced that it has launched a male focused channel: MACHO.

Cine Sony Television announced a distribution agreement to expand its blockbuster programming to Comcast’s Xfinity TV cable service.

Hemisphere Media Group, Inc. announced the appointment of 26-year television sales veteran Nicolas J. Valls, former SVP of Network Sales at Univision Network, as EVP of Advertising Sales.

impreMedia confirmed the appointment of Hernando Ruiz-Jiménez, Executive Vice President and General Manager, East Division and Damián Mazzotta, General Manager, West Division.  Juan Varela also has been tapped as the new Content Director.  All three join impreMedia’s Executive Committee and report directly to Francisco Seghezzo, COO.

The Labor Department released its delayed Jobs Report on Monday, announcing that American employers added 148,000 jobs in September, well below the forecast of 180,000.  For the youth of America, transitioning into adulthood has become more delayed and harder to reach – a reality that will result in a lasting impact on the country’s society and economy, and play into the “lost generation” that many economists have identified for millennials.

Will the marketers of the future look back and decide that 2013 was the year of content marketing?

ESPN Deportes announced the return of Dream Job: El Reportero, the nationwide search to find the final member joining the network’s team of soccer experts in Brazil to report from the world’s biggest soccer stage, World Cup 2014.

eMarketer estimates the number of US mobile phone gamers will reach 125.9 million in 2013. By 2017, that number is expected to grow to 191.3 million. It’s no surprise that the video game industry, including marketers that target their audiences through gaming, now views mobile as a primary platform.