News

Any parent who has ever watched their child hunched over their smartphone, furiously tapping away, may have wondered – “What exactly are they doing?” And, “Should I check their phone?”

This is the fourth in a series of articles in which the Added Value team in Paris explore the marketing opportunities offered by the five senses. We’re getting up close and personal with how the sense of touch can foster deeper emotional attachment with brands…

Soccer in the Streets empowers underprivileged teens with skills and life lessons, such as personal responsibility and job readiness, through soccer clinics delivered by young, bright, culturally competent role models.

República announced the appointment of Milton Lebron as vice president, creative. Lebron, who originally joined República in 2008, returns after a 10-month stint at New York-based global digital agency, Roundarch Isobar. Lebron will report to President and Chief Creative Officer Luis Casamayor.

The Hass Avocado Board (HAB) announced Saborea Uno Hoy, its new Spanish-language mark and website to offer information to Hispanic consumers in the United States and encourage them to include fresh Hass avocados in their everyday meals.

GLR Networks and Dave Ramsey’s, The Lampo Group, Inc., are working together to syndicate newly popular Hispanic personal finance program, “The Andres Gutierrez Show”.

When hiring former star colleagues is not possible, I scrutinize potential hires based on 10 criteria, no matter the role. These criteria do a good job of surfacing truth to make a good decision in the least amount of time.

Success is subjective and to each their own, but if you’re looking for ways to make your weekend more productive, we created this infographic just for you!

Sun Broadcast Group, Inc. announced that it has entered into a sales and syndication agreement with AccuWeather, Inc. to provide a branded weather reporting service to Spanish language radio stations.

This year’s event had a special emphasis on the health and wellness of the Hispanic community. 

A new report, Hispanics Go to the Movies: Starring Mobile and Social found that Hispanics’ movie-going habits far exceed that of the general US population, however discovery and purchasing habits were not as technology-driven as expected, given recent Hispanic mobile usage statistics.

For many years, firms—including eMarketer—have equated formats like banners, rich media, sponsorships and video with brand advertising, while search, classifieds and directories, email, lead generation, and mobile messaging were proxies for direct-response efforts. But in today’s digital ad ecosystem, the lines between objective and format are blurring.

Yours (HispanicAd.com) was the only media outlet I’ve seen that directly addressed the hundreds of millions of dollars in revenue that was saved by having the U.S. men’s team storm back during stoppage time and prevent the Nightmare Scenario from unfolding.

Telefonica Digital and Rhapsody International announced a wide-ranging strategic agreement to take a leading place in the fast growing streaming music market.  It paves the way for Napster, a Rhapsody owned brand, to enter the Latin America market via the transfer of the hundreds of thousands of existing customers of the Sonora music service.

We all know the cliché: imitation is yadda yadda yadda.  by Gonzalo López Martí / AtkinsLopezMarti.com

The new campaign strategy of “Has it All” depicts the personality of each region through stunning visuals and inspiring music.

If money follows time, then as consumers shift their viewing to mobile devices, advertising share shifts away from TV and toward the new premium-video online ecosystem.

Attracting potential travelers is a constant balancing act for advertisers.

Telemundo 52 / KVEA announced that Estefania Iglesias has joined “Noticiero Telemundo 52, Buenos Dias Los Angeles” as Traffic and Weather reporter.

Luis Fernández, President of Entertainment and Univision Studios has left Univision.