News

Attracting potential travelers is a constant balancing act for advertisers.

Telemundo 52 / KVEA announced that Estefania Iglesias has joined “Noticiero Telemundo 52, Buenos Dias Los Angeles” as Traffic and Weather reporter.

Luis Fernández, President of Entertainment and Univision Studios has left Univision.

The U.S. Men’s National Team shattered Panama’s hopes of a berth to the 2014 FIFA World Cup – and kept Mexico’s alive – with two stoppage-time goals to rally for a 3-2 victory at Estadio Rommel Fernandez.

For a few minutes, Mexico’s hopes of qualifying for the World Cup were on life support, only to be saved by Zusi’s equalizing strike. If the U.S. would have lost to Panama, Mexico, who lost to Costa Rica 2-1 this evening, would have finished in fifth place and missed out on their first World Cup since 1982. With the U.S. win in the final minutes, Mexico was assured a fourth place finish ahead of Panama. The USA’s rivals will now play the two-game Intercontinental Playoff against New Zealand on Nov. 15 and 19, with the aggregate winner advancing to the 2014 FIFA World Cup.

Entitled Reimagining Shopper Marketing: Building Brands through Omnichannel Experiences, the study is based on in-depth research with dozens of the world’s leading brands and explains how there has been a rapid shift from a traditional linear marketing model to a new omni-channel marketing model that has resulted in a number of CMOs reevaluating how they spend their promotional dollars.

For years, Tr3s has documented the trials and tribulations of Latinas planning their quinceañeras on its hit show Quiero Mis Quinces. These coming-of-age parties for girls turning fifteen are a rite of passage in many parts of Latin America – and as the Hispanic population in the U.S. grows, they’re becoming big business.

Over 52 million strong, Latinos are affecting every aspect of the national landscape—pop culture, the workforce, consumption, politics and America’s identity as a nation. And from Sept. 15 to Oct. 15, Hispanic Heritage Month recognizes and celebrates the Latino culture and heritage, as well as the contributions U.S. Hispanics have made to the nation.

Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 percent in the second quarter of 2013 and 2.8 percent on a year-over-year basis for the January-June periods of 2013 and 2012, according to Nielsen’s quarterly Global AdView Pulse report. Although many marketers remain conservative with advertising budgets, those in Latin America continue to buck the norm, increasing their expenditures by 13.1 percent (to $13.5 billion) for the January-June period.

The importance of emotions in building strong relationships between brands and consumers is well-documented. But nowadays, it’s not enough simply to tell an impactful story with words alone… Marketers are increasingly finding that the most powerful emotions are those that are anchored in multiple senses – creating an engaging experience means knowing how to tell a story that uses colours, aromas, sounds and sensations as part of a multifaceted and multi-layered narrative.

In the Added Value Paris team’s second article about the senses, we turn our attention to perhaps the most commercially researched sense, that of taste. But are marketers, especially of non-food brands, really exploiting all the opportunities that this sense provides?…

In the third of our series prepared by the Added Value team in Paris, exploring the marketing opportunities offered by each of the five senses, we tune into those provided by hearing…

Nearly two-thirds of US advertisers surveyed by Advertiser Perceptions in the spring expected to increase their ad spending on mobile in the next year, and just more than half said they would do the same for digital overall.

Univision Communications, Inc. announced it has partnered with Bedrocket to form Flama, UCI’s first digital destination for video content created for 15 – 30 year olds who are drawn to Latin culture that is influencing today’s younger generation.

Vilma replaces Gonzalo del Fa, who has been selected to lead GroupM Multicultural.  She will report to Marla Kaplowitz, CEO, MEC North America.

While lecturing recently at a U.S. university, I met a Brazilian American faculty member.  As we waltzed back and forth, conversing in both English and Portuguese (I lived in Brazil for nearly two years), he casually referred to the two of us as fellow Latinos.  Not once, however, did he use the term, Hispanic.  By Carlos E. Cortés / Univision Insights

Earlier this year, Nielsen started its own scientific inquiry with the Digital Program Ratings pilot, and we had two main hypotheses to test.  By Eric Solomon, SVP Global Digital Audience Measurement

Last month, Univision kicked off its partnership with Scion with a campaign that shines a light on the brand’s “Pure Process” buying system, a tool that allows customers to easily navigate pricing directly through Scion.com, including financing, insurance and service agreements. The deal marked Scion’s very first Spanish-language upfront buy, and with Hispanics buying more new cars than ever before, how could they resist?   by Sara Hasson / Univision Insights

Advertising spending on paid digital media by the US healthcare and pharmaceutical industry will hit $1.18 billion in 2013 and rise to $1.47 billion by 2017. Though spending is growing quickly in some less-regulated sectors of the healthcare industry, continued privacy concerns, regulatory uncertainty around prescription medicines and patent expirations for blockbuster drugs will continue to put a damper on pharmaceutical-related investments.

Smartphones and tablets continue to ingratiate themselves with mobile phone users. Smartphones became the norm in the past couple of years, and now tablets too are settling into that territory. That’s according to data from research company Frank N. Magid Associates, which found that the number of US mobile phone users who owned or used a smartphone this year reached 74%, up from 58% the previous year. The tablet ownership rate among this group saw an even more dramatic increase, reaching above half of mobile phone users in 2013, up from 33% in 2012.

According to Radio Business reports, Alpha Broadcasting Chairman Larry Wilson’s L&L Broadcasting has agreed to buy eight stations from the Border Media Business Trust for $31 million. They include KJXK, KLEY, KSAH-AM, KSAH-FM, KTFM, KTSA, KZDC and KHHL in the San Antonio area.