News

{Why it is crucial to connect the dots between the consumer, music discovery, music consumption, and copyright monetization}  by Peggy Dold / Navigation Partners LLC

U.S. Hispanics Over-Index Other Demographics in most Social Media, Entertainment,  & Mobile Usage.   by Peggy Dold / Navigation Partners LLC

At first blush, “beating the market” might sound like an expression better suited to investing or financial management than to business strategy. When you think about it, though, overcoming the profit-depleting effects of market forces is the essence of good strategy—what separates winners from losers, headline makers from also-rans. A focus on the presence, absence, or possibility of market-beating value creation should therefore help transform any discussion of strategy from something vague and conceptual into something specific and concrete.

APCO Insight revealed its list of the 100 Most Loved Companies. The Walt Disney Company tops the list followed by Yahoo!, Google and Sony respectively.

Over the past four years, the percent of American adult internet users who upload or post videos online has doubled from 14% in 2009 to 31% today.

The fallout from the July 22 cancellation of “Piolín por la Manana” is hard to miss in the September PPM results, the first full-month survey since Univision Radio abruptly pulled the plug on the syndicated Spanish-language morning show.  For many of the roughly 50 former affiliates, life without their high-profile morning man has put them in a precarious position, particularly the one-dozen Univision stations that carried his show.

The idea of TV as the “first screen” and other devices as the “second” or “third” screens is dead. Today, the first screen is whichever one a consumer is looking at, according to “Social TV: Marketing to Viewers in Real Time,” a new report from eMarketer.

T-Mobile announced a multi-year partnership with international singer, songwriter and Grammy Award-winning music icon, Shakira.

By Lili Gil Valletta, Co-founder XL Alliance & Media Contributor

As a former U.S. international student, I can personally relate to the uncertainties of arriving into a new country feeling clueless about confusing campus maps and a language barrier that made it extra challenging to integrate into life in America. Fast forward now and as a marketer who focuses on winning with multicultural audiences in America, I am realizing there is a golden nugget represented by the international-student-population as a viable incoming ‘multicultural’ market.

Zoraida Sambolin, co-anchor of CNN’s weekday news show “Early Start,”will join Susan G. Komen for Hispanic Heritage Month and National Breast Cancer Awareness  Month. She will participate in a nationwide, Spanish-language radio tour on Wednesday, October 9th.

Rosana Franco joins ESPN Deportes as one of the hosts of Raza Deportiva, the network’s first live morning simulcast show.

Superadio, LLC announced the launch of SupeRadio Latino Network.

Spanish Broadcasting System Inc., (SBS) announced the appointment of Bill Shadorf to Vice President of Corporate Sales-West Coast Market Manager for Spanish Broadcasting System, Inc, (SBS). Mr. Shadorf will oversee all sales and operations for SBS West Coast Division.

The country’s most influential marketers spoke to more than 2,000 attendees at the sold out Masters of Marketing Conference of the ANA (Association of National Advertisers).

Internet ad revenues surged to a landmark $20.1 billion, according to the IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This represents an 18 percent increase over last year’s first-half ad revenues of $17 billion.

You’re out for your morning run and you see a family of deer, a rare sight in your neighborhood. Your first thought is, “I need to Instagram this.” It’s lunchtime and you fancy somewhere new: you go to FourSquare, Yelp, Urbanspoon to see what restaurants your friends recommend.

Smartphones are the all-purpose device-of-choice among mothers, according to an August study from BabyCenter, which found that in the past year alone, the number of US mothers using smartphones increased nearly 34%. And 46% of these mothers admitted being addicted to their smartphones. In fact, when asked which device they would keep if they could only choose one, more than seven out of 10 mothers who owned a smartphone, tablet and PC said they would keep their smartphones and scrap the rest.

webcitygirls// continues evolving.  As part of this evolution, a redesigned webcitygirls.com has been created serving as a platform launch for a one-of-a-kind webNovela, titled “Las Bobas No Velan Sus Cuentas” which debuted on October 3, via You Tube Space Coast channel and webcitygirls// site. 

Time Warner Cable and Univision Communications Inc. announced a multi-year, multi-platform agreement to deliver even more Univision content to Time Warner Cable and Bright House Networks subscribers.

Mondelez International, the makers of OREO, RITZ, TRIDENT and SOUR PATCH KIDS, is making a major play with soccer to excite and engage consumers through a series of wide-ranging deals with several of the sport’s top teams, organizations and players.