News

Through our blog series covering Tr3s’s 2012 study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty, we’ve shown that Hispanic Adult Millennials assess all life choices for risk, they see money as a protective talisman because “anything can happen,” and they seek balance instead of extremes.

Local broadcast and cable ratings increasingly are falling outside the traditional 10% benchmark error range that has served as the mainstay used in advertising negotiations. This is according to new study findings which show random error in Nielsen diaries continues to grow.

Spanish Broadcasting System Inc., (SBS) announced the appointment of Mr. Berry Jasin to Mega TV Revenue Chief & SVP of National Sales, Consolidated.

Nielsen announced the commercial launch of Nielsen Twitter TV Ratings for the measure of the total activity and reach of TV-related conversation on Twitter. Nielsen Twitter TV Ratings measure not only “authors”-the number of people tweeting about TV programs-but also the much larger “audience” of people who actually view those Tweets.

The expanding middle class meets rising food prices. The convergence of these two mega trends is set to dramatically and permanently reshape the consumer landscape.

Profero has appointed Roberto Ramos as Managing Director for Latin America. In this position, Roberto will lead the agency’s expansion into the region.

WPP’s Wing has announced the appointment of Favio Ucedo as chief creative officer. 

The National Association of Hispanic Publications (NAHP) honored impreMedia with Fifty-six awards for its publications in multiple categories. impreMedia’s two dailies, La Opinión and El Diario La Prensa garnered 17 awards in total.

It’s critical for company leaders to understand and simplify complex problems and then determine long-term goals and plans for addressing them. Long-term context is challenging, though short-term minutiae can be equally daunting.

On Monday, October 14, Azteca America will premiere Noticiero Azteca America West Coast, a daily newscast that will air at 5:30 pm and offer the most up-to-date news and information that affect Latino viewers on the West Coast of the United States.

For successful companies, brand purpose is vital for inspiring and driving the total brand experience, according to the joint Marketing2020 study by ANA (Association of National Advertisers) and EffectiveBrands. Marketing2020 examines today’s over-performing brands and their leaders, including 250 CMOs and more than 10,000 marketers across 92 countries.

In addition to generation and length of time in the US, many factors account for the differences in consumer behavior.  Language and culture influence consumer behavior on the interpersonal and public level. 

Meet Jorge. Born in Colombia, he visited the United States almost 25 years ago. Jorge did not come to chase the ‘American Dream.’ He did not come to raise a family. He did not come to find love. A self-confessed travieso, Spanish for troublemaker, Jorge felt he could use a hiatus from the temptations of his hometown Cartagena. He was in his early thirties and needed to grow up. Six months with his more mature younger sister he hoped would do the trick. Jorge never went back to Colombia. Without ever intending do so, he permanently left his home. Yet interesting enough, ‘home’ never left him.

You know you’re in “the Valley” when you start to see palm trees lining the roads and you get a whiff of carne asada on every street corner. It’s more than just a cluster of cities in Texas, it is a state of mind. As marketers, we want to try our best to reach consumers in the best possible ways. We want them to connect to our message, engage in our brand and ultimately buy our products. When we analyze Hispanic consumers in the US many of us break them down by generation, length of time in the US, education, basic demographics, but that is sometimes not enough. If we seriously want to understand consumers we must understand the places in which they live.

It’s no secret that Hispanic consumers are driving growth across a range of industries in the U.S., so it makes sense that many companies aren’t asking if this demographic is affecting the nation. Rather, they’re asking how they’re affecting it.

Marketers report strong doubts about their skills, effectiveness and ability to measure the impact of their campaigns according to research released from Adobe.

U.S. consumers intend to spend an average of $646 on gifts this holiday season, which would represent an 11 percent increase over the $582 they planned to spend, on average, in 2012, according to Accenture’s annual holiday shopping survey. Additionally, the survey shows that the appeal of Black Friday shopping for consumers has reached a five-year high and Thanksgiving Day has emerged as an established holiday season event. Although they plan to spend more, consumers also will be on the lookout for sizeable discounts throughout the holiday season.

Native advertising may still be a format brands and publishers are experimenting with, but that doesn’t mean they are slowing down rollouts of native content.

Sirius XM Radio announced that “El Show de Piolín,” hosted by Spanish-language radio’s top host Eddie “Piolín” Sotelo, will launch October 18 on SiriusXM’s Piolín Radio channel 147.

Telemundo Internacional announced that the well-known Mexican actress Aracely Arambula will play the leading role in the new telenovela based on Victor Hugo’s classic work Les Miserables, to be produced by Telemundo in 2014.