News

Broadcasting & Cable and Multichannel News have announced an esteemed panel of eight individual and impartial judges for the 2014 Multicultural TV Leadership Awards, being presented Tuesday, February 4, 2014 during the Multicultural TV Summit in New York City at the Grand Hyatt.
 

I had the pleasure of beginning my marketing career pre-Internet. Well, I think floppy disks and 4-color VGA monitors existed back in South Africa circa-1992/1993 (we were a little behind the rest of the world), but for the most part “you’ve got mail” was still a phrase reserved for the one job that surely would never be under threat: the mailman.

Today, the pendulum has swung to the opposite extreme, where the word “analog” is essentially verboten and a swear word and the 30-second spot is pretty much dead and buried (but don’t go telling that to those still buying and selling the old dog)

Women talk about cosmetics brands and beauty products on social networks and NetBase found that discussions do influence purchase decisions and the power of blogs and message boards, Facebook, Twitter, Pinterest and Instagram vary by the friends, favorite celebrities, ages and ethnicities of female consumers.

Sensis added three new members to its Los Angeles leadership team: Lois Mosgrove, Michelle Lavin and Jose Castillo.

Liberman Broadcasting’s El Show De Don Cheto continues its lightning-fast roll-out as the nationally-syndicated hit morning franchise makes its debut on six new affiliates in its ever-growing roster of leading Hispanic radio stations.

Engaging with Millennial Moms, gaining their loyalty and winning their business means using dramatically different tactics compared to prior generations of moms.

I love marketing: the ability to develop a story, weave that story through media and watch it resonate with an audience.  The chance to follow that story through to a conclusion, potentially resulting in customers: this is a highly engaging activity for me, and one I thoroughly enjoy.  It’s not unlike watching “Breaking Bad,” to be honest.

A new GfK study shows that, across 12 categories, 37% of US shoppers – and 29% globally – are turning to both online and in-store shopping when making purchases. The extent of this “omni-channel” shopping phenomenon varies by category and country and seems to be tied to the rise in mobile device penetration.

American demand for cause is stronger than ever, especially among multicultural consumers. According to the 2013 Cone Communications Social Impact Study , Hispanics represent one of the most actively-engaged population segments to-date and exhibit stronger inclinations to purchase cause-related products as well as participate in corporate social responsibility (CSR) efforts:

Advertisers need to encompass Hispanic marketplace within their total approach, rather than break it off

As the U.S. Hispanic population continues to grow and their cultures meld with Americans, marketing to that population goes beyond what language they speak.

But Programmers Should Tap Viewer Needs Before Creating Shows

Online and mobile access to programming is even more important for Hispanic television networks, a panel of top media executives said at the Multichannel News/B&C Hispanic TV Summit here Wednesday.

Splintering Video Consumption Presents Challenges that Yield Opportunities

During an advertising keynote conversation, Lia Silkworth and Marla Skiko were asked “What’s Next?” relative to traditional TV and digital media in the Hispanic advertising community.

Views differ on breaking news in the digital world

A lively debate on speed versus accuracy in journalism broke out at the News Roundtable: The Importance of News Content to Hispanic Viewers session. Keith Clinkscales, CEO of Revolt Media & TV, said the digital world gives reporters the chance to break news with great urgency — and also to quickly correct stories that didn’t quite get all the facts. “If you do it too often,” he warned, “you begin to erode your credibility with the audience.”

Says Success Requires Reach and Compelling Content, In Spanish and English

NBCUniversal’s Hispanic-programming chief said he likes the size and relevance of NBCU product offerings to the growing and increasingly diverse U.S. Hispanic audience, both in Spanish and English.

Tr3s’s 2012 study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty, revealed that for Hispanic Adult Millennials, life is an exercise in risk assessment. They’re cautious with good reason: just as they were entering adulthood, the 2008 economic crisis put a damper on their bright future plans. Jobs became harder to come by – especially dream jobs – and leaving Mom and Dad’s house to live independently turned out to be not that easy. While they still hope to move out of their parents’ houses and get married, those timelines have been pushed back. For now, many are looking inward – sticking close to people they are certain they trust, fulfilling life goals before starting families of their own, and keeping up traditions like speaking Spanish at home.

An in-depth look at Hispanic women’s thoughts towards living a balanced life in a fast paced world.

By Angela A. Rodriguez is a Director of Strategic Insights at Alma.

Hispanics are influenced in many ways by the people they identify with, and these influences directly affect not only the general behavior of the individual but more specifically, his or her consumer behavior. As explained by Faber, O’Guinn & McCarty (1987), all of our behavior is subject to the pressures of cultural norms and expectations. These pressures also include influences exerted by the individual’s reference groups, that is, the persons, groups and institutions that the individual use as point of reference and to look up to for guidance in establishing his/her behaviors (Avery, et. al., 2010).

The days of cable companies maintaining a stranglehold on content pipelines are a distant memory. Today, TV viewers have a wealth of options available to them, with some of the most appealing TV content coming though digital channels. But research shows that those who watch TV content place a premium on the ability to watch original programming.

David Lawenda has joined Facebook as VP, Global Sales, US, reporting to Carolyn Everson within the Global Marketing Solutions team at Facebook. David is now the leader of the US sales team at Facebook, overseeing sales and marketing relationships with the leading brands and agencies in the country.

Danny Trejo knows how to get a point across and now he’s going to put that talent to work to ensure that nothing interferes with Miller Time. Work obligations, time constraints, even mobile phones can sometimes get in the way of Miller Time. Miller Lite has partnered with Trejo, an original Hollywood tough-guy, to protect these sacred good times with friends.