News

It’s long been a paradox that, despite the fact that consumers ages 50 and up have the lion’s share of the wealth and income in the U.S, marketers are over-enamored with the 18-49 demographic. The oft-stated justification for aiming at the younger generation is that they are more likely to be open to new products and/or switching brands; and their lives are more centered on consumption and consumerism.  

Digital marketing has driven home the importance of content, as marketers strive to keep customers engaged and drive brand awareness. These were the top two benefits of content marketing, according to an August 2013 survey of marketers in North America from Unisphere Research. And marketers are certainly putting money behind that effort: 48% of respondents reported devoting at least 10% of their budget to content creation, with 19% of marketers allocating 25% or more.

Arbitron is being rebranded Nielsen Audio and will be integrated into Nielsen’s U.S. Watch business segment, which provides information and insights primarily to the media and advertising industries across television, online, mobile and radio.

Dallas-based Hispanic branding agency Richards/Lerma announced that Salma Gottfried has joined the agency as director of brand management.

Tr3s joined forces with Pepsi to amplify the Vive Hoy (Live For Now) program for the US Hispanic audience and offer viewers nationwide the chance to win the ultimate roadie experience and gain an exclusive backstage pass to a 3BALLMTY concert. This partnership underlines the continued efforts of both Tr3s and Pepsi to bring Latino music fans closer to their favorite artists through unique and memorable experiences.

Alterna’TV will be introducing the new Hispanic-focused wellness channel, INTI Network TV, to cable television providers in America beginning in October.

Telemundo 52- KVEA announced that Julio Vaqueiro has been named News Anchor for “Noticiero Telemundo 52, Buenos Dias Los Angeles.”

KUTH Univision 32 announced the addition of two daily local news broadcasts in the Salt Lake City market. “Noticias 32 Salt Lake City” (News 32 Salt Lake City), will air weeknights from 5 p.m. to 5:30 p.m. and from 10 p.m. to 10:30 p.m. MDT on Univision 32 Salt Lake City. Anchored by new local news talent, Irene Caso, the newscasts will feature local news, weather and sports coverage.

ESPN Deportes Radio has reached a new multiyear agreement for media rights to the 2013-2014 and 2014-2015 National Football League seasons.

A consortium of leading Internet radio companies has united for the first time to collaborate on a definitive study of Internet radio consumption in the United States. The Streaming Audio Task Force, comprising Pandora, Spotify and TuneIn, engaged Edison Research to survey over 3,000 online respondents ages 12+ to ascertain their media usage and habits, and the results indicated that for the first time in history, Internet radio is used by the majority of online Americans (53%). In addition, the total time spent with audio is clearly expanding as people are now enjoying more audio from more devices in more places.

As mobile platforms advance, one of the most valuable components, location, has revolutionized marketing outreach. Slated to grow to a nine billion dollar industry in a matter of years, location offers an unprecedented advantage for marketers to connect with consumers at the right place and time.  

Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report.   The good news for advertisers is that consumers around the globe are more trusting now than they were several years ago. In fact, the study reveals that trust in online advertising is increasing, as is trust in ads on TV, radio and movie screens.

Creative minds share the stage and spill their secrets with Yahoo at sfBIG Breakfast

YouTube is no longer a repository of videos tossed together in a free-for-all manner. The “channelification” of YouTube has been popular with advertisers and a boon for the video platform, too. Jamie Byrne, director of content strategy, spoke with eMarketer’s Paul Verna about how the channels underscore a number of innovations at the company.

Despite the sluggish economy, the spirits industry poured on growth in 2012, and it’s no coincidence that the number of distilleries across the U.S. is continuing to rise. Instrumental in driving growth were small-batch bourbons, whiskeys and single malt Scotches, plus innovations in flavor (think Fireball Cinnamon Whiskey and dessert-inspired Pinnacle Whipped Vodka).

Whether checking in at a coffee shop or finding a tailor down the block, the prevalence of smartphones has turned mobile users into active sharers of their location and searchers for nearby establishments. And these two trends offer significant opportunity to advertisers and retailers, as social-local-mobile integration can help businesses better target users in the right place at the right time.

Consumer technology marketing veteran, Monica Vila, who co-founded The Online Mom, a website that provides a healthy understanding for the positive role technology can play in a family’s life, will be headlining the annual Hispanic Achievement and Business Leadership Awards (HABLA) events in Atlanta, Charlotte, Orlando, and Houston. The events, which are presented by Verizon and hosted by Lanza Group, LLC, will recognize the achievements of Hispanic business and community leaders in these four markets.

  The US may be the world’s largest ad market, but advertisers still spend more to reach consumers in other markets, particularly those in Australia and Europe, according to eMarketer’s latest Global Media Intelligence Report, produced in collaboration with Starcom MediaVest Group.

  This year, Alma DDB had the honors of not only taking home the title of “Agency of the Year,” but also winning two of the six categories awarded for two of its clients: State Farm, for the Multiethnic Interactive Media category and Tobacco Free Florida, for the Multiethnic Talent in Advertising category.

  Los Tweens & Teens has partnered with Ford Motor Company to publish an important series regarding how parents can inspire a love for science, technology, engineering, and mathematics in their young girls.