News

  Social media is all about community. Without community, there is no social – unless you’re having schizophrenic conversations with yourself. But, there’s a big difference between BUILDING a community and FOSTERING a community.

  It’s easy for marketers to become overwhelmed by social media. There are so many social networks, and each one can seem essential to your brand’s success. However, it’s not necessary to spend resources on them all. Rather, pick the channels that make the most sense for your brand. There are two key steps to determine which social networks are right for you. First, identify your brand’s audience and goals. Second, understand the strengths that each social network offers to brands.

Restaurants around the world are seeing the value in digital marketing, especially programs that can increase customer loyalty and help establishments get the word out among like-minded diners.

Digital video is surging. According to Cisco Systems, US internet video traffic in 2012 averaged 4.6 exabytes per month, and by 2017, that figure will more than triple to 17.1 exabytes per month.

  In celebration of Hispanic Heritage Month, Univision presented “We Are One,” a brief video that celebrates the important role Hispanics play in the fabric of American life, contributing to the growth of businesses, the workforce and well being of America.

  Automakers and tier one electronics makers are designing connected car systems that are changing the way consumers entertain and inform themselves while they drive. Soon, the two knob radio we’re accustomed to will be replaced with a touch screen audio delivery platform, making cars essentially smartphones on wheels. How can the radio industry adjust to the new challenges? How are consumers adjusting to new in-car technologies currently in the marketplace?

  To address perpetually mounting competitive pressures, organizations need workers who bring passion to their jobs to navigate challenges and accelerate performance improvement. Yet only 11 percent of U.S. workers surveyed by Deloitte possess the necessary attributes that lead to accelerated learning and performance improvement. These and other insights are highlighted in a new report from Deloitte’s Center for the Edge entitled “Unlocking Passion of the Explorer.”

  The Latin Recording Academy and Eventus announced that Rubén Blades, Fonseca, Arthur Hanlon, Víctor Manuelle, Draco Rosa, and Voz de Mando will perform at various Latin GRAMMY Acoustic Sessions across the country.

NBCUniversal announced the appointment of Comcast executive Marlene Sanchez Dooner to Executive Vice President, Hispanic Enterprises & Content (HEC).

Mercury Media announced that Marcelino Miyares has been named ERA Volunteer of the Year by the Electronic Retailing Association. Miyares is Vice President and Director of Mercury en Espanol.

Sherwin-Williams will honor Latinos during Hispanic Heritage Month, September 15 — October 15, by featuring colors inspired by Hispanic culture and the flags of Latin America with its Color Latino celebration.

Cinelatino will celebrate its 20th anniversary with a campaign that includes some of the biggest and most recent blockbuster hits from across Latin America, Mexico, and the Caribbean throughout the month of October.

CNET unveiled CNET en Espanol, a new site at CNET.com/es delivering consumer tech news and advice for Spanish speakers in the United States.

  In honor of Hispanic Heritage Month and Mexico’s Independence Day celebrated earlier this week, AT&T partnered with Univision Network to celebrate the 50th Anniversary of Univision’s flagship TV station KMEX by honoring Mexico’s rich culture and history through its latest TV spot, “Journey”.

  By 2015, Hispanics will account for 15 percent of the total U.S. LDA population. By 2045, one-quarter of the U.S. LDA population will be Hispanic, according to the Special Trends in Adult Beverage (TAB) Report: Hispanic Consumer Insights just released by Technomic.

  Univision Communications Inc. announced that it has completed a marketing partnership with Scion for a campaign to begin this fall showcasing Scion’s “Pure Process” to Hispanic Millennials. This deal marks the first time Scion is purchasing Spanish-language media upfront, with the brand’s complete Spanish-language budget spanning Univision’s entertainment and sports properties.

  The Cabo Comedy Festival, under the slogan “Where the Land Ends and the Fun Begins,” has aligned with NUVOtv, to broadcast the first ever comedy festival in Cabo.

The vast majority of consumers who use tablets also own a host of other web-enabled devices. From laptops to game consoles to smart TVs, tablet owners overindex in tech device usage—particularly smartphones—compared to the average consumer, according to a new eMarketer report, “Tablet Users’ Multidevice Habits: Connected Morning, Noon and Night (But On Different Devices).”

In 10 years, TV will be bought through audiences, not ratings.  It’s an inevitable fact, but one that is only delayed because the infrastructure of TV runs at a snail’s pace.

Some shopper segments appear to be increasing their acceptance of private label with more than a third of shoppers still saying that they are buying more private-label brands than last year. Of that group, one in three shoppers say they will probably buy even more in the future.