News

Interactive video advertising has been a clear winner for entertainment companies and automakers. But now, unlikely suitors including consumer packaged goods (CPG) and pharmaceuticals are seeing success with the immersive ad concept. Tal Chalozin, co-founder and CTO of Innovid, a New York-based technology company that creates and measures video ad campaigns, spoke with eMarketer’s Danielle Drolet about where interactive video advertising is headed and what marketers need to know as it evolves.

As part of its dedicated Latino market DR coverage, the new Hispanic IMS reporting will monitor 32 Spanish-speaking networks and their telecast of the top 50 and top 100 direct response campaigns. 

  ESPN and ESPN Deportes kick off the month-long celebration with One Nacion: ESPN Celebrates the 25th Anniversary of Hispanic Heritage Month, a show centered around the countdown of the top 10 most influential Hispanic athletes of all times.

  Good Karma Broadcasting, LLC (GKB)’s ESPN West Palm announces the launch of ESPN Deportes 760 AM, West Palm Beach’s first Spanish language sports radio station.

Oscar, a new health insurance provider, has named New York-based The Vidal Partnership (TVP) as its agency of record for all their Hispanic marketing needs.

    It’s been long understood that better ads yield better results, but two new studies by Nielsen prove that better programs have a significant impact on ad performance—and sales.

  In a multidevice world, sequential ads delivered to the right screen at the right time can help lead consumers down the purchase funnel, says Yahoo’s Steve Schuler.

  In the next Hispanic411 Webinar, entitled “Auto Dealers Share Keys to Driving Growth with Hispanics,” Univision will unveil insights and testimonials to arm automotive marketers and service providers at any scale with the tips and tools to successfully court and convert Hispanic-American car buyers. The webinar will feature industry research and exclusive dealer and consumer testimonials to uncover some of the most important learnings around driving growth with this important consumer segment.

  Paul Presburger, the CEO of Pantelion Films, a joint venture of Lionsgate and Grupo Televisa, and Managing Director of Televisa USA, the U.S. television studio arm of Mexican media giant Grupo Televisa, will be the afternoon keynote interview guest at the 11th Annual Hispanic Television Summit, presented by leading television industry publications Broadcasting & Cable and Multichannel News at the New York Marriott Marquis Hotel on Wednesday, October 2, 2013.

  NBCUniversal announced today that Cesar Conde will join the company as an Executive Vice President reporting to Steve Burke, Chief Executive Officer, NBCUniversal.  Conde comes to NBCUniversal from Univision, where he served as President since 2009.   

Univision Communications, Inc. announced a reorganization of the Univision Networks team, under which Alberto Ciurana, president of Programming and Content; Isaac Lee, president of News; and Juan Carlos Rodriquez, president of Univision Deportes will report directly to Randy Falco, president and chief executive officer of Univision Communications, Inc.

ESPN Deportes launches ESPN Sync – the first Spanish-language web-based app that enhances sports viewing with a unique second-screen experience during live sporting events. ESPN Sync debuts during the Mayweather vs. Canelo fight on Saturday, September 14.

ZGS Communications announced that Luis Hernández has been named Vice President and General Manager of KVDA Telemundo San Antonio.

Telemundo Media announced  that Mexican journalist Edgardo del Villar will join the Noticias Telemundo team. Edgardo del Villar will serve as a correspondent and fill-in presenter for a number of the Hispanic network’s programs, including “Un Nuevo Día,” “Al Rojo Vivo con María Celeste” and “Noticiero Telemundo.” 

Telemundo Media celebrates Hispanic Heritage Month with coverage and special events on all its platforms, including programming, digital and local stations thoughrough the United States starting this Sunday, September 15. As part of the festivities, the U.S. Hispanic network will air “Viva México: El Grito” a live special this Sunday at 11:58pm/10:58c, as well as a block of classic movies prior to this traditional event. Additionally, Deportes Telemundo will have ”Futbol Americano: Celebrando el Mes de la Herencia Hispana,” a special dedicated to Hispanic NFL players. Telemundo Station Group is celebrating “Fiestas Patrias” by participating in a series of events highlighting the independence of Mexico and various Latin American countries.

Based on data received from 57 markets around the world, Carat’s data shows continued positive momentum for global advertising expenditure in 2013 and 2014. Carat predicts global advertising expenditure will grow by +3% in 2013, a slight decline from the +3.7% predicted in March 2013, and global advertising spend forecast for 2014 will grow by +4.5%, also down fractionally from the previous forecast of +5.0% in March 2013.

Telemundo Media, Tapestry and Information Resources, Inc. (IRI) announced the launch of a proprietary new study to maximize the return on investment of Hispanic advertising campaigns to be launched this fall. The study will be the first in the industry to utilize IRI’s exclusive store-level data and offer clients the ability to utilize its Hispanic Marketing Mix Models to evaluate the effectiveness of Hispanic advertising campaigns.all.

JElena Group, an integrated marketing agency, developed the infographic below to highlight their unique interests, social media use, language of preference and cultural roots.

The possibilities of turning Miami into Latin America’s technology capital awaken the enthusiasm within investors and entrepreneurs in the region. Even further than the encouraging aspects, the challenge lies in generating a stimulating environment that contributes to innovative ideas.

How big can your phone actually become and still be considered a phone?