News

DISH and NCC Media announced the formation of a partnership that expands upon the cable industry’s collaborative I+ initiative which links cable, satellite and telco companies’ ad inventory.

Today is the 91st anniversary of the first commercial ever broadcast on electronic media! This commercial was aired on WEAF – which is now WFAN. (Accounts of the event indicate that advertisers were concerned with ROI even then.)

Many Hispanic Millennials are living with their parents well into adulthood to reduce their overhead costs. But with the exception of those with public transportation access, most still need a car to get around. How do their behaviors and choices about cars compare to non-Hispanic Millennials and foreign-born Hispanics in their thirties? By Insight Tr3s

The NPD Group, Inc. finds that the majority of Millennials’ retail dollars are being spent in brick-and-mortar stores.

Only 15 percent of the 410 CMOs surveyed by professor Christine Moorman of Duke University’s Fuqua School of Business said they have proven quantitative impact on their social media marketing expenditures. Another 36 percent responded they have a good sense of the qualitative impact, but not the quantitative impact.

He will be based at Fusion’s Miami headquarters starting in mid-September. David will oversee all external and internal communications for Fusion and serve as a primary point of contact with key members of the media.

Grocers, like other retailers, are increasingly aware of both the challenges and opportunities presented by technology.

The vast majority of consumers (92%) trust earned media more than any other form of advertising, says this week’s infographic, based on a study by Crowdtap.

Some 70% of American adults ages 18 and older have a high-speed broadband connection at home as of May 2013, according to the Pew Research Center’s Internet & American Life Project.

Tom Arnost has departed Telemundo where he held the post of Executive Vice President & Chief Revenue Officer, Telemundo Station Group since September of 2012.

On average consumers receive 3000 advertising messages every day. This amounts to over 1 million messages per year. How do brands break through the clutter and deliver distinctive and effective messaging are “key” questions most creative executives and agencies try to address.

Which country is the most anxious? Of the 27 surveyed, Pakistan stands out, with nearly 6 in 10 respondents reporting that they are very anxious. Globally, the cost of living generates the greatest anxiety, specifically driven by concern about the price of everyday essentials like food and gas.