Palacios named General Manager of Multicultural Business at Lieberman Research Worldwide

LRW (Lieberman Research Worldwide) has named Stephen Palacios as Vice President and General Manager. Stephen will help LRW clients with important issues of culture, the new majority, and branding.

Stephen’s appointment was announced by Jeff Reynolds, President of LRW. “Stephen is a nationally recognized expert in multi-cultural marketing at a time of important cultural and demographic shifts that will affect all of our clients. He will drive big impact.”

“I am excited to join the LRW team, whose vision and growth has been amazing,” said Palacios. “With the shift and influence of ethnicity in the U.S. consumer population, brands and marketing services agencies are rapidly evolving their go-to-market strategies. We will help guide them,” added Mr. Palacios.