Parson – President of CaribeVision Sales.

US Hispanic sales veteran Don Parson has joined CaribeVision as the President of the Sales Division. The network is beginning to launch it program for the US Hispanic and Puerto Rico markets.

Previously, the network was hit with some high-level executive departures of original executives that together with Carlos Barba were managing the build-out of the facilities, programming and television entity. One of the key executives was Luis Roldan, a veteran US Hispanic TV executives that help Telemundo establish their foothold in New York and managed their Puerto Rico stations for many years.