Pathways to Transparent Media: The Old Blame Game No Longer Applies

By Jacek Chrusciany

The past decade of our industry has been rife with headlines detailing egregious brand safety scandals and mind-blowing levels of wasted ad spend. The inevitable villain in these stories? Digital platforms like Meta and Google, not to mention the myriad ad tech vendors that comprise the digital supply chain.

For advertisers, however, the days of being able to point fingers are over. The ecosystem has evolved. Is it still possible to stumble into horrendous brand safety debacles and to blow ad budgets on ineffective placements? Absolutely. But not if you’re keeping up to speed on the tools within the marketplace to protect against such challenges.

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Courtesy of The Association of National Advertisers