Pathways to Transparent Media: Why Aren’t Brands Using the Tools They’ve Said They Need?

By Jacek Chrusciany

The digital advertising industry and its infrastructure have come a long way since P&G’s Marc Pritchard launched his famous and highly effective crusade to bring about a “cleaner and more transparent advertising ecosystem.” And yet, many advertising campaigns today are still struggling with quality and transparency issues when it comes to the placement of their media buys.

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Courtesy of The Association of National Advertisers