Pena – Head of PR @ Viva Partnership.

Viva Partnership announced today the addition of Gustavo Pena as Director, Public Relations.

“Gustavo rounds out our team of experts at Viva,” according to Linda Gonzalez, Viva’s president and founder. “He will leverage his knowledge of the US Hispanic and Latin media to help Viva expand our public relations departments more quickly. His many years working with media relations, crisis management, special events and media tours throughout Latin America, Puerto Rico and the Caribbean give our clients the added value of understanding US Hispanic segments from their very roots. We can localize any public relations content with the full nuance and precision of the cultural niche.”

Before joining Viva, Mr. Pena ran his own, independent public relations firm.