People singing for a chance at stardom.

From May 1, to September 4, 2006 the world famous Oscar Mayer WIENERMOBILE vehicles will be cruising coast-to-coast giving hot dog and bologna fanatics a chance to see if they can cut the mustard in the Oscar Mayer Sing the Jingle, Be a Star contest. Eager songsters are asked to sing their own version of the Oscar Mayer Wiener Jingle, the Bologna Song or the Oscar Mayer Spanish Jingle to land a spot in the limelight.

Rolling with the “Big Dogs”

On their cross-country trek, Hotdoggers, the official drivers of the WIENERMOBILE, will be making stops to film contest entries from hot dog and bologna lovers young and old. Fans of the jingle, six years and older, have the opportunity to show off their personality and vocal talent while singing one of the beloved Oscar Mayer tunes. Five winners will receive a trip for four to a sponsor-specified location and a starring role singing one of the famed jingles in an Oscar Mayer television commercial.

Can You Cut the Mustard?

Whether it’s rapped, sang with a country twang or in falsetto, hot dog and bologna lovers are asked to sing their own version of the Oscar Mayer Wiener Jingle, the Bologna Song or the Oscar Mayer Spanish Jingle.

To enter, contestants can “ketchup” with the WIENERMOBILE at official Oscar Mayer Sing the Jingle, Be a Star events where they will be videotaped singing the jingle of their choice or they may enter via mail.

Mail-in entries should include a VHS videotape or DVD (no longer than 1 minute) along with an official entry form available on singthejingle.com. All mail-in entries should be received by August 21, 2006 and sent to Sing the Jingle Entries, P.O. Box 5652, Blair, NE 68009-5652.

Five Lucky Dogs

From October 26 – November 27, 2006, twenty finalists (16 performed in English and four performed in Spanish) will be selected by a panel of judges and posted online at singthejingle.com. During this time, consumers can log onto singthejingle.com to vote for their favorite jingle contest entry or to find additional details on how to vote via cell phone, ballot form, or mail. Consumer votes, along with a panel of judges, will narrow the pool of 20 finalists by selecting five grand prize winners who will be showcased in a national Oscar Mayer television commercial. Judging will be based on the following criteria: overall performance, style and creativity and suitability for inclusion in an Oscar Mayer television commercial.