PEPSI Debuts Pep’s Place

The Better with Pepsi creative campaign debuts today with eight new national commercials. The spots do away with unrealistic, idealistic perfection positioning of food and instead spotlight the celebration of unapologetic love of foods like juicy, drippy cheeseburgers, topping-heavy hot dogs and pizzas with the extra-long cheese pull.

Better with Pepsi will also have a slate of Spanish language commercials, celebrating food’s role as a unifier in the Hispanic community and at home. Better with Pepsi is more than just a tagline for the brand; it is an unapologetic reinforcement of how consumers enjoy Pepsi every day. Stay tuned in the coming weeks as Pepsi rolls out even more consumer-facing experiences, point of sale displays, activations and more to give everyone the chance to see firsthand how their favorite meal goes Better with Pepsi.

Esperanza Teasdale, VP & General Manager, PepsiCo’s Hispanic Business Unit Marketing stated, “The Hispanic community in the U.S. is incredibly diverse and there is no better way to express this than celebrating with family and food. These moments are vibrant and fun because everyone brings something unique to the table and we know that being invited is a big deal!”