Perez named Chief Sustainability Officer at Coca-Cola.

The Coca-Cola Company announced that Beatriz (“Bea”) Perez, currently Chief Marketing Officer for Coca-Cola North America, will become the Company’s Chief Sustainability Officer, effective July 1. In this new role, Perez will integrate Coca-Cola’s well-established system sustainability initiatives in the areas of water, climate protection, packaging and recycling, and community through a new global Office of Sustainability, reporting to Executive Vice President and Chief Administrative Officer Alex Cummings.

“We have made significant progress with our sustainability initiatives, but our current approach needs focus and better integration to further accelerate our system sustainability agenda and meet our 2020 Vision goals,” said Muhtar Kent, Chairman and Chief Executive Officer, The Coca-Cola Company. “We are realigning this important work to create a unified team, strategy and business plan that connects our sustainability work and actions.”

Reporting to Perez, the new team will include John Reid, Vice President, Corporate Social Responsibility; Charlotte Oades, Global Director, Women’s Economic Empowerment; Abby Rodgers, Vice President, Sustainability Strategy and Communication; Jeff Seabright, Vice President, Environment and Water; and Lisa Manley, Group Director, Corporate External Affairs.

Perez joined the Company in 1996 as an Associate Brand Manager and has held various roles of increasing responsibility, including Director, NASCAR; Vice President, Sports and Entertainment for The Coca-Cola Company; Vice President, Sports and Entertainment for Coca-Cola North America; and Senior Vice President of Integrated Marketing for Coca-Cola North America.