Pérez named VP & Account Director Hispanic Marketing at Zócalo Group

Zócalo Group, Omnicom Group’s and Ketchum’s word-of-mouth and social media marketing agency, announce that Hugo Pérez has joined the organization as vice president and account director of Hispanic marketing. In this role, Pérez leads Zócalo Group’s efforts to create and execute word-of-mouth and social media programs specifically focused on engaging the United States’ rapidly growing Hispanic market.

“Hugo’s brand, healthcare and Hispanic marketing experience is an exciting addition to our team,” said Paul M. Rand, president and CEO of Zócalo Group. “We know that word-of-mouth plays a significant role with Hispanic consumers in how they experience, share and recommend brands. And with Hugo’s leadership, we can now more effectively help our clients reach the evolving Hispanic market.”

Pérez’s background includes work in various private (Mars), public (NBC Network News), corporate (AstraZeneca Pharmaceuticals), nonprofit (American Heart Association) and startup environments. He has diverse experience, having worked extensively in the areas of social media marketing, integrated marketing communications, strategic business planning, B2B and B2C marketing, and product branding.

“As the makeup of our country continues to change, I am looking forward to helping clients influence how the Hispanic voice is heard in today’s diverse marketplace,” Pérez said. “I’m excited to uncover new and innovative ways to tell stories about brands as part of Zócalo Group’s team of social media marketing trendsetters.”