Perez promoted to Sr VP of Digital & Social Media.

Telemundo Media announced the promotion of Borja Perez to Senior Vice President, Digital & Social Media. Perez was previously Vice President of Digital Media & Integrated Solutions and will continue to report to Peter Blacker, Executive Vice President, Digital Media and Emerging Business Division.

In his new role, Perez will manage the evolution of the digital programming team from a website portal-focus into a content creation unit for multiple digital platforms. Building off the success of the 2011 launch of Social@Telemundo, a new strategic social media unit focused on delivering fans across Facebook and Twitter interactive experiences tied to TV programming, Perez will look for new ways to blend social activity into Telemundo Media’s television programming across all genres, including novelas, news, sports and reality. Additionally, he will be responsible for expanding the existing collaboration with Telemundo Studios to increase transmedia storytelling for the network’s original primetime productions.

“Under Borja’s leadership, our digital and Social@Telemundo team’s track record speaks for itself. In 2011, our digital ad revenue grew double-digit and had its best year ever in U.S. video streams, becoming the most engaging Spanish-language web site for Latinos in the U.S.,” said Peter Blacker, EVP Digital & Emerging Media. “Borja’s expanded role reinforces our position as an industry leader and demonstrates our commitment to provide our clients with the best and most innovative digital strategies and customized solutions to reach their target audiences.”

In 2009, Perez was named Vice President of Digital Media & Integrated Solutions for Telemundo. In this role, he was responsible for all 360-degree integrated solutions and multiplatform storytelling strategy at Telemundo Network, driving overall growth of Telemundo’s Digital Media business. Perez worked closely with Telemundo’s Studios, Marketing, Public Relations, Sales, International and Community divisions. He ensured that Telemundo’s digital media programs were truly integrated into the network’s growing “Original Content Strategy.” In addition, Perez was charged with identifying trends and growth opportunities for Telemundo’s online community in the digital media marketplace and delivering this audience best in breed applications, services, and programs. In February 2011, Perez was appointed to lead the new strategic social media unit, Social@Telemundo, and digital distribution for Telemundo.

Prior to that, Perez was the Yahoo! Telemundo Alliance Leader, responsible for growing the Yahoo! Telemundo virtual joint venture’s target audience and revenue goals.

Previously, Perez was Director of U.S. Hispanic and International Business Development, AOL Inc. AOL Media Networks. In this role, he developed strategic alliances and content partnerships as well as oversaw the execution of all AOL Latino marketing and public relations programs for the U.S. Hispanic market, International and Multicultural markets. Prior to his roles at AOL Inc., Perez held posts at UOL Inc., The Bravo Group (Young & Rubicam), BBDO and Ericsson, where his knowledge and expertise of the global Hispanic market were essential to each client’s strategic market growth.

Perez is co-chairman of the IAB Multicultural Committee, a Board Member of the Spain-U.S. Chamber of Commerce, an Advisor Committee member of the Association of Hispanic Advertising Agencies as well as an active member of the International Advertising Association.

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