The Perfect Sound: Juanes and Ford give power to your voice.

Ford Motor Company is introducing, a new factory-installed, in-car communications and entertainment system that uses voice commands to access your Bluetooth-enabled mobile phone, digital music player and, when paired to a compatible mobile phone, will even reads your text messages.

But what does the latest in-car communication and entertainment system and a twelve time Latin Grammy award winning artist have in common? They’re both about making sure your voice gets heard. Recognized by TIME as one of the “100 Most Influential People In The World” for his belief in the possibility of social change through music, Juanes – the leading all-Spanish language music artist in the world, is lending his voice and his music to Ford to help launch the innovative new way to be in demand while you drive.

“I know that in today’s busy world, one of the few places people have the time to closely listen to music is in their car,” said Juanes. “As someone who is deeply interested in both technology and sharing my music in personal environments with fans, teaming up with Ford and SYNC is an ideal partnership. I love the idea of people having the ability of listening to my music and communicating with loved ones by voice command while continuing to drive safely.“

Known for the strength of his voice both musically and in speaking out for change, Juanes will help introduce SYNC to the Hispanic market by being the voice and face behind Ford’s cutting edge creative campaign targeting Generation Y and encouraging them to use the power of their voice. Generation Y includes approximately 57 million people born between 1981 and 1995 – the first group of car buyers that has grown up online. The campaign is composed of new broadcast, print and online advertisements introducing consumers to the power of SYNC through the slogan “SYNC. At your command” (SYNC. A tus ordenes). To show the “power of voice” Ford is strategically positioning talking billboards in high traffic areas that when triggered by a motion detector will deliver Juanes’ voice talking about SYNC. And in an effort to get closer to his fans, Juanes will introduce SYNC at private events in Los Angeles and Houston later in 2007 with the campaign running into 2008.

Ford is also sponsoring Juanes’ highly-anticipated fourth album – “La Vida…Es Un Ratico”, which is set to be released in 77 countries on Tuesday, October 23, 2007 – making it the largest ever world-wide release for an all-Spanish language artist. Ford is also the exclusive automotive sponsor of Juanes’ 2008 tour which will feature organic product integration and innovative fan experiences.

“Ford, SYNC and Juanes are just the perfect fit because we’re all focused on the importance of being able to connect with people,” said Dave Rodriguez Multicultural Marketing Communications Manager for Ford Motor Company. “Staying connected to friends and music while on the go is no longer a trend, it’s part of everyday life for our Hispanic target and SYNC brings this power exclusively to Ford drivers.”