Performance Brand Advertising: The Audience is the Message
November 13, 2010
This whitepaper introduces performance brand advertising and describes methods for optimizing consumer engagement online. Engagement advertising gives brands a unique way of interacting with individuals and the user-generated content they publish. As brands search for ways to effectively engage a mass consumer audience in digital media, performance brand advertising taps into consumers’ motivations and gives brands meaningful ROI for their online ad spending. Alternative advertising methods in digital media such as display advertising cannot deliver the personalization or level of engagement that performance brand advertising delivers.
Read more to find out why.
To download report CLICK on link below;
http://www.brandchannel.com/images/papers/517_SVnetwork_Whitepaper_FINAL_10-25-10.pdf>
