The permanence of change.
October 17, 2008
As I attend this year’s ANA Multicultural Marketing Conference I can’t help but feel like companies and brands are being tested like they have never been before, especially on the ethnic consumer front. I can’t help but wonder how corporate America will deal with the unprecedented intersection–a perfect storm–of an economic tsunami and a burgeoning multicultural marketplace. I am intrigued with the prospect of seeing earth-shattering economic and market shifts leaving certain consumer behaviors and market shares frozen in time.
Published by Manny Gonzalez – abece
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