Personal Relevance II.
July 26, 2008
The Radio Ad Lab has begun a new series of research projects under the umbrella theme, Radio and the Consumer’s Mind: How Radio Works. The goal is to continue learning how radio advertising affects consumers differently than other forms of marketing. This new study, Personal Relevance Two: Radio’s Receptive Ad Environment, resulted from a high-quality telephone survey conducted by Harris Interactive. It expands upon the work begun with our very first research project, and our most important overall conclusion is this: Our new study suggests that radio listeners are especially receptive to advertising.
To view report CLICK on link below (Adobe Acrobat Reader required):
http://www.radioadlab.org/studyDocs/relevance2Full.pdf>
