The Phelps Group acquires Anita Santiago Advertising.
January 24, 2010
The Phelps Group an agency based in Santa Monica has acquired two Los Angeles area agencies, Anita Santiago Advertising and Copia Creative, resulting in a 27 percent growth in associates and billings.
The award-winning Anita Santiago Advertising has been known for the past 20 years for its breakthrough Hispanic marketing campaigns on behalf of clients such as IKEA, Wells Fargo, California’s anti-smoking efforts and UnitedHealthcare. Copia Creative, a strategic branding agency founded in 2001 by Michelle Adelson, focuses on positioning, corporate identity and packaging for clients including Applied Materials and Crowell Weedon.
“Recent studies show that clients are increasingly looking for more value from their marketing agencies. They’re insisting that their agencies integrate the messaging across all platforms and disciplines,” said Joe Phelps, CEO and founder, “and we’re ideally structured to meet those demands.”
Anita Santiago veterans Francisco Letelier, creative, and Sofia Escamilla, media, will lead the new Hispanic marketing discipline at the agency. Michelle Adelson and the former Copia Creative personnel will focus their strategic planning talents on The Phelps Group’s clients. Matthew Puopolo will continue Copia’s business consulting services.
