Ping Mobile & impreMedia partner to provide Hispanic Mobile Marketing Solutions.

Ping Mobile announced a partnership with impreMedia to offer unique mobile marketing and advertising options to its media clients using Ping Mobile’s flagship PingRewards platform.

Commenting on the launch, Shira Simmonds, President and Co-Founder of Ping Mobile, stated, “this partnership represents a tremendous opportunity for advertisers interested in reaching the Hispanic consumer and we are excited to partner with impreMedia, given their unparalleled Hispanic audience in both online and print. Because of the current economic climate, consumers are turning to mobile couponing and it’s these consumers who will benefit from the impreRewards portal.”

The new Spanish-language impreRewards aims to be the preferred Hispanic Web and Mobile portal. “Given the heavy mobile usage among Hispanic consumers, impreRewards is the perfect solution for any advertiser looking to target the Hispanic market,” said Arturo Duran, CEO of impreMedia Digital. “The solid technology behind Ping’s platform and the ease of use from both the advertisers’ and consumers’ viewpoint, will allow our users to feel comfortable using this exciting, new and innovative marketing tool in their preferred language.”

“Using impreRewards brands nationwide will be able to drive traffic directly to the point of sale within minutes.” said Mr. Duran.

Built as a user-friendly mobile coupon site, impreRewards is a free service for users that gives them control over the content they receive and how often they receive it. Users are able to opt-out anytime by replying with the keyword “STOP” and, most importantly, all consumer information remains secure. Ping Mobile’s coupon campaigns average a 56 percent redemption rate. Ping credits high conversion rates to their method of SMS distribution, which facilitates that the right messages are being sent to the right consumers. “We wanted to make sure that consumers weren’t going to be inundated with SPAM messages. The only promotions the user will receive are promotions the user wants and requests,” stressed Ms. Simmonds.

Consumers will be able to choose from a long list of advertisers including Footlocker, ESPN Shop, 1-800 Flowers.com, Ice.com, Mikasa, Diamonds International, and World of Watches.