Pinpointing BP’s Pitfalls: Eight Ways to Reconnect After a Disaster.

For the past two months, our eyes have been glued to news of the Gulf Coast oil spill. And with each barrel that gushes into the Gulf, our anxiety and frustration rises exponentially. Much of our ire is aimed squarely at BP. With each day that passes, the oil company is buried deeper in a disaster that will surely be difficult to overcome. And according to Maribeth Kuzmeski, what makes the situation worse is how BP has chosen to connect with the media and the public during these critical days—resorting to misleading information, poor communication, and neglect in order to dodge responsibility for the spill.

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