Pinta opens it doors

Pinta, a full-service agency reinventing the art of cross-cultural marketing, officially opens its doors today.  Spun off from the U.S. operations of JeffreyGroup.  The new agency adds capabilities, executive talent and new offices in a dramatic departure from its PR-agency origins.  Mike Valdes-Fauli, President & CEO of Pinta, has led an internal team over the past 12 months preparing the agency for launch, with milestones including: the hiring of an award-winning Creative Director based in Miami; a new head of the New York office who brings a Strategic Planning background; and the acquisition of a boutique public relations and social media marketing agency in Los Angeles, fueling the firm’s West Coast expansion and bolstering its presence across the top-three multicultural markets.

“Pinta is the embodiment of two changing dynamics; the evolution of the marketing industry overall, and the new mainstream of America,” said Valdes-Fauli.  “For too long, marketers and agencies stayed neatly within lines that dictated how they communicated with multicultural consumers in this country, whether through language, medium, age or demographics.  Those parameters are changing, and Pinta was created to think outside the lines and address these trends head-on.”

Pinta offers a wide array of services to its client partners, including advertising, communications, media planning, digital & social, research, experiential and grassroots.  The agency opens its doors with key client partnerships in place including: Buchanan’s, Johnnie Walker, Facebook, Fox Hispanic Media, Miami Marlins, Perfumania, T-Mobile and TD Bank.

Joining Valdes-Fauli as part of the senior management team is Alex Barreras, who had been Creative Director at a number of leading ad agencies including Hill Holiday and Creatability; Romina Bongiovanni, formerly a Senior Vice President of Edelman’s Multicultural Practice and most recently owner of Journey Marketing in Los Angeles which Pinta has acquired; Joe Gutierrez as Managing Director in New York and Head of Strategic Planning, who previously held executive positions at agencies including Global Hue, The Vidal Partnership and Kirshenbaum Bond; and Lauren Cortiñas, joining from JeffreyGroup, who will serve as Managing Director of Communications, servicing the firm’s legacy PR business.

“From the inception of this concept, we knew it had to be different and carve a new path,” added Valdes-Fauli.  “Pinta aims to do groundbreaking work, constantly reinvent, never fear risk and help our clients achieve their tangible business goals.  This agency will evolve and adapt at the speed of the marketplace.”