Pinta selected by FlipBoard for outreach to U.S. Hispanics

Flipboard has retained Pinta as its Hispanic agency of record.  The selection of Pinta is part of its efforts to begin a dialogue with the Latin community.

“We are on a mission to create the best personal magazine for each reader, customized for their interests and languages,” said Flipboard communications executive Christel van der Boom.  “Pinta’s understanding of Hispanic culture, media and technology combined with creative thinking makes the agency an ideal partner to help us bring Flipboard to the millions of Hispanics in the U.S.”

Flipboard is the latest company to join Pinta’s roster of technology and content clients which includes Facebook, FOX, Open English, Terra, Technology Foundation of the Americas and T-Mobile.

“Having been selected by a company we are all users of, and inspired by, is extremely gratifying,” said Mike Valdes-Fauli, President and CEO of Pinta.  “We look forward to putting our full-service capabilities and Hispanic expertise to good use for Flipboard’s exciting platform.”