Pinto named VP of Marketing & Promotions at Telemundo 47 in NYC
July 6, 2016
Telemundo 47 / WNJU has named Lynette Pinto Vice President of Marketing and Promotions, effective immediately. In this role, Pinto will be oversee the station’s creative services including advertising, marketing and branding. She will report to Cristina Schwarz, President and General Manager, Telemundo 47.
Pinto is a seasoned marketing executive who has more than three decades of experience leading Hispanic market-focused advertising, branding and digital campaigns. She joins Telemundo 47 from the Latin American Multichannel Advertising Council (LAMAC), where she served as Vice President for Business Development. In this role, Pinto led the sales development strategy for the global media non-profit, consisting of 55 paid TV channels and eight industry leaders in Latin America, including NBCUniversal International Networks. Before joining LAMAC, Pinto served in senior leadership capacities at Kraft Foods, AT&T, Telemundo Network and NBCUniversal TV Networks Distribution.
“Seasoned, savvy and smart, Lynette knows our market, our television audience and the communities we are privileged to serve. She also cares deeply about the issues that our viewers care about,” said Cristina Schwarz, President and General Manager, Telemundo 47. “Lynette is the right person for our station and I know that she will play an important role in Telemundo 47’s continued growth and success in the months and years to come.”
Pinto will oversee the station’s creative services including advertising, marketing and branding, and will also work closely with the newsroom to further transform breaking news, weather, investigative and consumer reporting into multi-platform content. Additionally, Pinto will manage production for Acceso Total, Telemundo 47’s popular, daily entertainment and variety show.
“I am excited to join Cristina and the WNJU team,” said Pinto. “Telemundo 47 continues to grow in influence and viewership, and I look forward to joining the station’s hard-working men and women as we serve the Spanish-speaking communities and neighborhoods across the Tri-State region”
