plana zubizarretA group named Hispanic PR AOR for Pulpo Media

Pulpo Media has retained the  plana zubizarretA group (“Zubi Group”) as its public relations agency of record.
 
This Miami-based PR agency will focus on raising Pulpo Media’s overall corporate brand presence in the United States as well as increase awareness of its leading technology and marketing solutions leveraged by its expansive blue-chip customer base.
 
“The team at the plana zubizarretA group has broad and deep knowledge in designing integrated communications strategies for brands seeking to meaningfully engage with the “Spanish Dominant” and “Acculturated Hispanic” in the United States. Given their experience working with the same consumer base as Pulpo Media’s, we view them as an excellent choice as our partner agency,” said Maria Lopez-Knowles, Chief Marketing Officer of Pulpo Media.” The services that the plana zubizarretA group will provide include: media relations, strategic message development, executive positioning and content creation to support thought leadership.
 
“Our experience working with the same Hispanic consumer base as Pulpo Media’s makes this the ideal partnership,” said Aymee V. Zubizarreta, CEO of the plana zubizarretA group. “There are a glut of firms that claim to understand the Hispanic Market and the Multicultural Market. We believe Pulpo Media is the only firm successfully building insight into the market segments within this target audience as evidenced by their number one comScore ranking,” added Maria O’Hollearn, COO of the plana zubizarretA group.
 

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