PlanetWoot re-brands as an Integrated Cross-Cultural Marketing Communications Agency.

PlanetWoot announced its re-branding as an Integrated Cross-Cultural Marketing Communications Agency. Although they have always addressed both the General and Hispanic markets in the US, including bilingual and English dominant Latinos, PlanetWoot’s new strategy is to emphasize the need to understand the diversity among these cultures; to communicate most effectively to these consumers through Cross-Cultural strategies.

“A Brand should not try to be everything to everyone, it should be true to itself,” said Barbara Ruano, CEO – Founder of PlanetWoot. She added, “It’s the way that it’s introduced and presented to different markets which should be relevant to each one of its consumers in order to motivate them to purchase.”

Ms. Ruano is an award winning professional with over 20 years of marketing and advertising experience with Fortune 500 companies and clients such as Ford Motor Company, Sears, ARCO Gasoline, Rite Aid, General Foods, Wells Fargo Bank, and many others.

In 2005, DIRECTV chose PlanetWoot as their national Creative Services agency for the Hispanic Market, and in 2006 they became their Brand Agency. Other clients include The American Cancer Society, Mercury Insurance, Antena 3 (Spain) and other national and international companies.

Carlos Sosa, Account Director at Vivar Advertising (a direct response agency), and previously with DIRECTV, had this to say about the PlanetWoot team: “It is a pleasure to be working with the PlanetWoot team again as an extension of our team. They are a very talented group and hard working individuals who are extremely dedicated and devoted to providing their clients with the highest standards of creativity and customer service. Because they are not a large agency they can provide all of this for a lot less, and never take your business for granted.”