Plastilina lands New American Dimensions account.

Plastilina, the agency headed by Bryan Garcia and Ricardo “Pekas” Aranda, has a new mission: to evolve the New American Dimensions brand and help reposition it in the marketplace.

Many large general market research and strategy firms have recently increased their focus on the multicultural market given the importance that these segments are representing in the U.S. This trend is what helped prompt NAD to seek Plastilina’s help, as it is the insight firm’s desire to solidify a position of leadership among the global marketing solutions companies based in the U.S.

“We‚re very happy to partner with one of the leading companies in the multicultural arena to help take it to the next level. This new challenge allows us to leverage our brand strategy and creative expertise to better position NAD for continued thought leadership not only in multicultural marketing, but beyond as client needs evolve,” noted Plastilina‚s Garcia and Aranda, the agency’s President and Chief Creative Officer, respectively. They added that “since the first time we worked with them while at other agencies, there‚s been excellent chemistry as well as mutual respect and professional admiration. The interesting thing about this company is that while it specializes in the investigation and uncovering of insights, it has a highly creative soul and it‚s very open to change.”

“I am excited about this partnership between our two companies,” mentioned David Morse, President and Cofounder of the insights firm. “After having opened our doors nearly five years ago, we sought a fresh and innovative perspective. We see this next phase as an opportunity to expand our existing offering and take our output to the next level in order to compete head-to-head with the large marketing insights and solutions firms. And of course, we intend to do this without neglecting our established leadership in the multicultural marketplace,” he added.