PM Publicidad helps Getloaded to launch.

PM Publicidad has partnered with Getloaded, an Internet freight matching service, for the launch of the first-ever freight matching service in Spanish, Getloaded.com/espanol.

While Hispanics represent approximately 25 percent of the Owner-Operator trucking segment in the United States, few companies provide products specifically catering to their language needs. Leveraging its expertise in the Hispanic space, PM Publicidad has been instrumental in helping Getloaded launch this industry first to market, giving Hispanic transportation professionals access to the crucial logistics information they need quickly, easily, and in the language of their choice.

“Getloaded prides itself on innovation and we’re excited to expand our services to include a Spanish-language, cutting edge platform to better support our clients as they seek to grow their business and  avoid ‘deadhead’ miles,” says Jon Stier, director of sales and marketing at Getloaded.

“Our program is designed to not only help launch Getloaded’s additional service offering, but to leverage our experience in the space to position it as an industry leader among U.S. Hispanic truckers. Providing this service for an underserved market is an exciting opportunity about which we feel very passionate,” said Eduardo Pérez, president of PM Publicidad.