PMG launches two new divisions.

PMG, Inc. announced the launch of two new divisions — dinámica Hispanic Market Consultants and PMG Retail & Entertainment.

dinámica Hispanic Market Consultants will be led by firm Senior Vice President and Partner Kim Hsieh, who joined PMG in 1999. PMG Retail and Entertainment will be led by Senior Vice President of Operations and Partner Derrick Hegmon, who joined PMG in 1997. Under Hsieh’s and Hegmon’s continued leadership, PMG will offer clients true integrated Hispanic marketing by providing a unique combination of in-depth expertise in both above- and below-the-line marketing strategies.

“Our strategy of dividing the agency into two divisions will allow us to better serve existing and future clients by enabling us to offer more specialized expertise and provide clients with the ability to tap into the services that best meet their needs,” said agency president and CEO Brent Statzer.

The dinámica Hispanic Market Consultants division is focused on helping clients better understand and reach Hispanic consumers. The full-service division offers specialized expertise in brand strategy including uncovering business-building Hispanic consumer and shopper insights. The group then translates those insights into the development and execution of 360º equity-building campaigns that engage the consumer at the most relevant moments throughout their lives whether through media, retail or entertainment / event vehicles.

The PMG Retail & Entertainment division offers specialized expertise at bringing Hispanic marketing strategies to life via retail, entertainment and event marketing. The group is known for developing unique proprietary retail marketing programs that simultaneously address the needs of consumers, brands, sales teams and retailers, set the retailer and brand apart from the competition and provide more value to the consumer in order to ultimately create loyal shoppers and true brand ambassadors. PMG Retail & Entertainment also has proven expertise in developing audience-centric entertainment and event marketing programs that generate memorable experiences for consumers and measurable results for brands.

“Given the increased competition and complexity within the Hispanic market, more and more we are seeing that a true 360° approach is the most effective means for building relationships with Hispanic consumers,” Hsieh commented. “We have set up our agency to provide that expertise to our clients while continuing to offer the outstanding service for which we have come to be known.”