PMG Tfinalists for the 2006 PRO Awards.

Promotional Management Group, Inc. (PMG) announced it has been named 2006 PRO Awards finalists by PROMO Magazine for three Unilever HPC promotional campaigns.

“We are pleased to have been named finalists in what has become one of the leading industry competitions,” said Kim Hsieh, senior vice president of business development for PMG, Inc. “This awards event brings together the best of the promotions industry and being nominated is testament to our commitment, and that of our clients, to create and deliver top-quality programs that successfully reach U.S. Hispanic audiences.” Hsieh added, “Our goal has always been to help our clients build deeper relationships with Hispanic consumers.”

The PRO Awards campaign nominees:

– Best Multicultural/Ethnic Campaign awarded to the promotional campaign that most successfully targets a specific cultural or ethnic audience:

“Bajo la Regadera/In the Shower” for Unilever HPC’s Dove® Body Wash 360° campaign.
“Secretos de Belleza/Beauty Secrets” for Unilever HPC’s beauty multi-brand 360° promotion including Dove, Suave®, Caress®, Pond’s®, Vaseline Intensive Care®, ThermaSilk and Finesse® brands.

– Best Retail/Co-Marketing Campaign awarded to the promotional campaign that best leverages the strengths of both a retailer and a brand for a marketing initiative:

“Juntos Creamos Una Gran Impresión”/ “Together We Make a Great First Impression” for Unilever HPC’s “Snuggle® with all® in style” campaign.