PNC Bank Launches Spanish-Language Ad Campaign.

PNC Bank, a member of The PNC Financial Services Group, Inc. announced that it will increase its ongoing efforts to reach Hispanic customers with Spanish-language TV and radio commercials which began airing on June 14 in its New Jersey, Philadelphia and Lehigh Valley markets.

“PNC is working to make our services more accessible and inclusive for our Hispanic customers — one of the fastest growing population groups in our Eastern markets,” said Matthew Carter, PNC senior vice president, Strategic Marketing and Brand Management. “We expect the Hispanic population to grow four times faster than the total population in our service area over the next five years, so it is important for us to reach these customers in a culturally sensitive way.”