Pochteca EventWorks To Help Las Vegas Convention & Visitors Authority.

The Laughlin Visitors Bureau and Las Vegas Convention & Visitors Authority selects Pochteca EventWorks to develop promotional efforts for the Hispanic market. The first order of business is the creation and production of Viva Laughlin! – A groundbreaking Latin Arts, Entertainment & Sports promotion celebrating Latino Heritage Month. The promotion will target the regional market including all Southern California counties, Phoenix-Mesa, Las Vegas and Bullhead City—accounting for 25% of the total U.S. Hispanic Market. Laughlin is a gaming resort just 90 miles south of Las Vegas in Nevada and centrally located between L.A. and Phoenix.

For four days, the City of Laughlin will host one of the largest fiestas of its kind featuring top Latin artists, comedians, boxing, theatrical productions, variety shows, films, celebrities, hot new acts, expos, special activities and more. Schedule and artists to TBA mid July.

“I look forward to developing a valued partnership with the Laughlin Visitors Bureau and Las Vegas Convention & Visitors Authority and producing breakthrough promotions that will drive visitors to Laughlin and position it as a preferred destination among Hispanic travelers,” said Mario Cobián, CEO-Pochteca EventWorks. “Our selection is a testament to our creative vision and turnkey approach to Latin event marketing and promotions.”