Podcast Reach Among 13-34s in the U.S.

It seems as if the thirst for research on younger generations of listeners is unquenchable, and the new Share of Ear® data from Edison Research provides yet another statistic that should be top of mind: one-third of those age 13-34 in the U.S. are reached daily by podcasts. If there was any doubt that younger Americans would lean in to spoken-word audio consumption, this finding marks an important threshold in the tracking of podcast listening growth.

In 2014, 7% of 13-34s were reached by podcasts. This number has increased by almost five times today — fueled by increasing content choices, portability, the push from popular streaming apps, the ability to multitask while listening, and the feeling of connection, among other reasons.