Pontiac seduces the Hispanic Market – One More Time.

Pontiac announced its exclusive automotive sponsorship of the 2007 CONCACAF Gold Cup tournament, pitting 12 teams, including Mexico and USA, in six U.S. cities. To support its Gold Cup sponsorship, Pontiac will launch its newest Hispanic TV campaign “Diseñados Para Seducir”, or “Designed for Seduction,” during the tournament.

As the exclusive automotive sponsor of the 2007 CONCACAF Gold Cup, Pontiac not only will unveil their new campaign to the millions of soccer fans in the country but will launch an interactive consumer promotion called “The Pontiac Play of the Game” where viewers will be invited to log on to Pontiac.com/copaoro to vote for the most impactful play of the game and win many prizes including $4,000 in cash.

“For fans of the Gold Cup competition, passion for their favorite teams is everything and we wanted to be a part of that,” said Mark-Hans Richer, Pontiac marketing director. “Our latest Diseñados Para Seducir‚ campaign takes that same level of passion and applies it to sleek, sexy performance vehicles.”

The two spots “Lights” and “Escape” from the campaign “Diseñados Para Seducir” were completely composed in CGI and focus on the stunning visual treatment of a surreal world that brings danger and attraction together like never before. Each spot features an eye-popping element that serves as the magnetic force that drives our characters towards the Pontiac vehicles.

In “Lights”, a gorgeous woman is pulled away from a jukebox by a magnetic force that she is having trouble understanding. She precariously makes her way through a lounge and out into an empty street where she finds that the force of attraction is the Pontiac G5.

In “Escape” a young man is seen running down an escape ladder as he is being chased by three dangerous, yet sensual women. He ultimately is cornered, but makes one last attempt at an escape by jumping into a G6 Convertible waiting in the alley below; his fortune remains unknown.

Accentmarketing, Pontiac’s Hispanic advertising firm, teamed up with Imaginary Forces. Behind the vision of Director Michelle Dougherty and Director of Photography Giles Dunning, this Los Angeles-based production company embarked on the arduous task of creating this visually stunning world where the Pontiac brand will live for the foreseeable future.

“This campaign visually and conceptually feeds off the surreal enlightenment of attraction and seduction. The mysterious streets are the perfect environment to use color as a medium to connect our consumers and our vehicles. We want to invite people to see that Pontiac is a seductive force roaming our streets.” said Juan Carlos Piedrahita V.P. Group Creative Director.