Population Of Americans Aged 55 Plus To Grow 60% In Next 20 Years.

Over the next 20 years the fastest growing segment of the U.S. population will be those aged 55 and over. According to The U.S. Mature Market: New Perspectives on the 55+ Consumer, a new research report published by Packaged Facts and available through MarketResearch.com, this demographic will constitute nearly 30% of the population in 2022, compared to approximately 21% in 2002.

In addition to their sheer numbers, by 2007 the 55+ cohort will also wield a buying power of more than $2 trillion — a figure fueled by the large numbers of boomers who are aging into the mature demographic.

“The most striking characteristic of this demographic is its tremendous potential,” said Don Montuori, Acquisitions Editor for Packaged Facts. “We are looking at a collection of individuals who will control both a large voting bloc and a huge sum of money by 2007. By any definition, this is a powerful population that marketers must reckon with. And historically marketers have not done a particularly effective job in reaching this market.” The interests of the mature population of the U.S. are sure to influence some significant purchasing trends in coming years. Already, marketers of children’s apparel and toys have felt the effects of the booming grandparent sector. In 2002 grandparents over the age of 55 spent almost $23 billion on goods for their grandkids. By 2007 this number is projected to jump to almost $30 billion.

For more information at http://www.PackagedFacts.com